Platform Coordinator (Client and Campaign Management)

**Willing to work in US EST(6.30PM - 4:00AM IST)**

Position: Platform Coordinator

Location: Remote

A bit about you

Were seeking a Platform Coordinator with at least 1 - 2 years of client and campaign management experience in Ad Tech/Digital Advertising to join our Platform team. The Platform Coordinator plays a key role in supporting GroundTruths business objectives by wearing multiple hats: product expert, campaign manager, data analyst, campaign optimizer, and cross-functional collaborator. A successful candidate will demonstrate meticulous attention to detail, a strong communication ability, and an eagerness to learn and grow in a dynamic environment.

If youre a digital advertising enthusiast with relevant technical account management experience, we invite you to join our Platform Specialist team at GroundTruth.

You will:

• Collaborate with Platform Specialists and Team Leads to execute campaigns and projects.
• Partner with peers to manage clients backend requirements, overcome daily challenges, and foster growth.
• Support customer communication and always ensure a clear and professional tone.
• Handle technical and operational tasks set by managers and senior staff.
• Provide campaign management and optimization support, ensuring KPIs are met or exceeded.
• Debug trafficking tags such as 1x1 pixels, JavaScript, VAST, Flashtalking, and DoubleClick.
• Monitor hybrid campaigns and ensure full delivery.
• Handle custom ad-hoc requests and reporting needs.
• Traffic and create new campaigns using Groundtruth's Ads Manager platform
• Track, measure, and analyze the performance of multiple campaigns simultaneously, leveraging data analytics to optimize results.
• Act as the first point of contact for technical guidance, campaign setup, and training requests.
• Review pacing reports and offer actionable recommendations to enhance campaign performance.
• Proactively identify opportunities for process improvements during cross-functional collaboration.
• Track and resolve Zendesk Requests
  

You have:

This is our ideal wish list, but most people dont check every box on every job description. If you meet most of the criteria below and youre excited about the opportunity and willing to learn, wed love to hear from you.

• 1 - 2 year of relevant experience in digital media, performance marketing, account management, or a similar role.
• A bachelor’s degree or equivalent experience. Master’s degree ideal but not required.
• Experience trafficking campaigns and managing ad operations.
• A passion for technology with a deep understanding of the mobile and digital advertising landscape.
• Strong organizational and planning skills, with an ability to meet deadlines and exceed expectations.
• Proficiency in Office Suite, particularly Excel and PowerPoint/Keynote.
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
• In Office Daily Catered Lunch
• Fully stocked snacks/beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee assistance program
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program)
• Internet reimbursement
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• NPS employer match
• Meal card for tax benefit
• Special benefits on salary account

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status