Adobe Campaign Lead

We are seeking a highly skilled and experienced Adobe Campaign Lead to drive marketing automation strategies and lead the execution of Adobe Campaign projects. This role involves a mix of strategic planning, hands-on implementation, and team leadership to ensure the successful delivery of end-to-end campaign solutions.
As an Adobe Campaign Lead, you will work closely with cross-functional teams, including marketing, IT, and business stakeholders, to translate business requirements into robust campaign solutions, optimize workflows, and provide best-in-class customer engagement solutions.
Key Responsibilities:

• Lead Adobe Campaign Projects:
  
• End-to-end project management of Adobe Campaign implementation, customization, and optimization.
  
• Define campaign strategy, audience segmentation, and execution processes.
  
• Technical Implementation:
  
• Configure and customize Adobe Campaign Standard/Classic environments.
  
• Design and implement campaign workflows, templates, and processes.
  
• Troubleshoot and resolve technical issues within the Adobe Campaign platform.
  
• Team Collaboration & Leadership:
  
• Lead a team of developers, marketers, and analysts in executing campaigns.
  
• Collaborate with internal and external stakeholders to align campaign solutions with business goals.
  
• Provide mentorship and training to team members on Adobe Campaign best practices.
  
• Integration & Data Management:
  
• Integrate Adobe Campaign with other Adobe Experience Cloud solutions, CRMs (e.g., Salesforce), and third-party systems.
  
• Manage data models, ETL processes, and ensure data accuracy for segmentation and targeting.
  
• Monitor and improve data flows, performance, and campaign effectiveness.
  
• Analytics and Reporting:
  
• Set up performance tracking, KPIs, and reporting dashboards.
  
• Analyze campaign performance to provide actionable insights and recommendations for optimization.
  

Required Skills and Qualifications:

• Technical Expertise:
  
• Strong hands-on experience with Adobe Campaign Classic/Standard.
  
• Proficiency in JavaScript, HTML, SQL, and REST APIs for customizations and integrations.
  
• Experience with data modeling, ETL processes, and campaign workflows.
  
• Marketing Automation Knowledge:
  
• Deep understanding of campaign lifecycle, audience segmentation, and personalization techniques.
  
• Familiarity with email marketing, SMS campaigns, and push notifications.
  
• Integration Experience:
  
• Hands-on experience with Adobe Experience Manager, Adobe Analytics, and CRMs (Salesforce/HubSpot).
  
• Expertise in API-based integrations and troubleshooting.
  
• Leadership and Communication:
  
• Proven experience in leading teams and collaborating with cross-functional departments.
  
• Strong communication and client-facing skills.
  
• Certifications (Preferred):
  
• Adobe Campaign Developer or Architect Certification.
  
• Adobe Experience Cloud certifications.
  
• Experience:
  
• 5+ years in marketing automation or Adobe Campaign implementations.
  
• Experience in managing global campaigns across multiple regions is a plus.
  

Preferred Qualifications:

• Familiarity with other Adobe Experience Cloud tools such as Target and Audience Manager.
  
• Understanding of GDPR and other data protection regulations.
  
• Experience in Agile/Scrum methodologies.