Social Media Manager

We are seeking a highly motivated and creative Social Media Manager to join our team. The Social Media Manager will be responsible for creating, curating, and managing content across all social media platforms to promote our study abroad services and engage with potential students. This role requires an individual who is passionate about social media trends, digital marketing, and connecting with young audiences.

Key Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the companys marketing goals and engages the target audience.
• Content Creation & Curation: Create and curate engaging and relevant content (posts, images, videos, infographics, etc.) for all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) that resonate with prospective students and their parents.
• Content Calendar Management: Develop and maintain a content calendar, ensuring regular and timely posts to maintain brand presence and increase engagement.
• Community Engagement: Respond to comments, messages, and inquiries in a timely and professional manner. Foster and manage online communities, building meaningful relationships with followers and prospective clients.
• Campaign Management: Plan and execute social media campaigns to promote specific study abroad programs, scholarships, university partnerships, and events.
• Analytics & Reporting: Track, measure, and analyze social media performance using tools like Google Analytics, Facebook Insights, and other social media platforms. Provide reports on KPIs (engagement, reach, traffic, etc.) to evaluate the effectiveness of campaigns and strategies.
• Brand Awareness: Maintain consistent brand messaging and aesthetics across all platforms, ensuring that all content aligns with the agency’s values and visual identity.
• Collaboration: Work closely with the marketing and design teams to create promotional materials and visuals for social media. Coordinate with the content team for blog posts, articles, and newsletters.
• Stay Updated: Stay on top of social media trends, emerging platforms, and tools to keep the company’s social media strategy innovative and ahead of the curve.
• Influencer & Partner Collaborations: Build relationships with influencers, bloggers, and brand partners to help extend the agency’s reach.
• Paid Advertising: Manage and optimize paid social media campaigns (e.g., Facebook Ads, Instagram Ads) to drive lead generation, event sign-ups, and website traffic.

Skills and Qualifications:

• Proven Experience: Previous experience as a Social Media Manager or similar role, preferably in the education, travel, or study abroad industry.
• Content Creation: Strong skills in content creation (writing, photography, video editing, etc.) and proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator), etc.
• Social Media Platforms: Extensive knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and how to utilize them effectively for brand building and lead generation.
• Analytical Skills: Proficient in using social media analytics tools and measuring campaign success.
• Communication Skills: Excellent written and verbal communication skills, with the ability to create engaging and informative content.
• Creativity: A creative thinker with the ability to develop unique ideas that capture the attention of a target audience.
• Project Management: Strong organizational skills and the ability to manage multiple tasks and deadlines efficiently.
• Understanding of SEO and Digital Marketing: Basic knowledge of SEO and how it integrates with social media to drive traffic and enhance visibility.
• Customer Service Mindset: A strong customer-first mentality when interacting with online followers, prospects, and clients.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Previous experience with paid social media campaigns, including Facebook Ads, Instagram Ads, or LinkedIn Ads.
• Familiarity with email marketing and automation tools (e.g., Mailchimp, HubSpot) is a plus.
• Knowledge of international education trends, study abroad programs, and student services is an advantage.

Personal Attributes:

• Self-Starter: Able to work independently and take initiative in driving social media strategy forward.
• Detail-Oriented: Meticulous in ensuring that content is high-quality and aligns with the overall brand.
• Adaptable: Comfortable working in a fast-paced environment and adjusting strategies to meet business needs.
• Passionate About Social Media: Enthusiastic about social media trends and staying up-to-date with the latest tools and best practices.
• Team Player: Collaborative and able to work effectively with cross-functional teams, including content, design, and marketing.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and skill enhancement.
• Health and wellness benefits.
• Collaborative and creative work environment.
• Opportunities to attend industry events, conferences, and marketing workshops.