Marketing

ATL activities

Co-ordinate with content developers for project specific data for the Print (Newspapers/Magazines/Journals) advertisements, Television advertisement , Radio advertising , Outdoors Hoardings, Pole Koisks, Billboards, Posters and Public Relations.

Co-ordinate with various media agencies and ensure timely release of the advertisement

BTL activities

Co-ordinate with Real Estate Exhibitors.

Discuss with the supervisor so as to Participate, provide sponsorship; enter in Partnership with the exhibitors to promote visibility of the project at the event.

Control and co-ordinate timely availability of the Merchandise products.

Coordinate with merchandise vendor, shortlist and get timely delivery of products.

Assist in managing overall marketing spends, help to analyze campaign effectiveness, outline best practices and provide necessary reports to the supervisors on timely basis.

Assist in co-coordinating with various research agencies to get timely research reports pertaining to :

Market research – Demand/Supply, Off-take velocities, product mix determination,

specifications, attractive destinations

Consumer research – Preferences, Lifestyles, Attitudes, Behavioral mapping

Competitive research – Mapping key competitors in terms of their communication

strategy, campaigns, new launches, specifications etc.

Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders – Elevations, Interiors from the respective vendors.

Ensure timely updation of the website content from the Content Developers in terms of the project data.

Proof read the data and get it signed off from the supervisor

Understand, design and participate in various marketing campaigns

Analyze the data in terms of the traffic and conversions and fine tune the upcoming campaigns accordingly

Co-ordinate and provide relevant inputs regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

Co-ordinate with the projects team regarding the project layout and relevant details and

get the project prototype developed from the vendors

Get approval from Projects Head in close coordination with the supervisor.

Market Research in the initial phase of the project

• Formulate market research objectives for the project basis briefing from the supervisor
• Conduct market research by meeting relevant parties such as brokers, competitors, customers
• Compile the market research data and conduct thorough analysis of the same
• Present the findings in terms of all necessary information required depending on the project

Support in initial project promotion

• Suggest suitable promotion methods basis first hand information on local trends, media, vantage points
• Identify exhibitions which could be on a small scale and local level but are relevant from project perspective

Support in setting up of marketing office

• Support in setting up of marketing office for the project in terms of logistic requirements

Sales :

• Achieve sales Target
• Generate Leads
• MIS support
• Identify and suggest ways to generate leads
• Collate leads from all sources and follow-up on a regular basis by making sales pitches
• Update the status of leads and communicate the same to regional marketing & sales head on a weekly basis
• Obtain project promotion material such as brochures from Media & PR
• Obtain project plan for sharing with customers from design
• Update project details such as availability, price etc to customer facing team member in head office on a weekly basis to ensure consistency of communication to customer
• Attend to customers in terms of giving them information about the project, making sales pitch, communicating the procedures etc.
• Maintain comprehensive database of sales details such as customer profile, source of lead and any other relevant information
• Share the sales database with sales force system owner on a regular basis for updation in the system
• Process and hand over allotment letters, demand letters and other necessary communication to customers
• Update customers on a regular basis on the status of the project and other relevant developments
• Maintain cordial relationship with the customers

Keeping updated on market and competition and information support for pricing

• Keep track of latest happenings in terms of other projects in the area, prices offered, amenities
• Support in pricing decisions by providing customer insights, market and competitor information