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Assistant Manager-Marketing Communication
Godrej Industries
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Lead all marketing communication initiatives for the chemicals business, organize and manage various events, including product launches, promotional activities, and customer engagement initiatives.
- Plan, execute, and optimize digital marketing campaigns across platforms like LinkedIn, Google Ads, and industry-specific channels to improve online visibility and lead generation.
- Oversee content scheduling and social media management to maintain consistent brand presence.
- Maintain, update, and optimize the company website to ensure it reflects current marketing campaigns, product offerings, and is optimized for user experience and SEO.
- Track and manage leads generated from all marketing efforts, ensuring timely follow-up, nurturing, and handover to the sales team. Analyze lead quality and conversion rates to refine strategies.
- Develop and maintain high-quality content for marketing campaigns, sales materials, pre-sales support, emailers, newsletters, datasheets, proposal templates, brochures, success stories, technical presentations, and case studies.
- Ensure content aligns with brand guidelines and regulatory standards, effectively communicating complex technical information.
- Conduct market research studies to review and refine marketing plans and product campaigns.
- Develop and execute marketing communication plans, ensuring alignment with overall business goals and brand strategy.
- Design engaging graphics for digital and print media, including brochures, flyers, banners, infographics, and social media visuals.
- Continuously interact with sales teams and customers to stay attuned to market competition and industry trends.
Educational Qualification:
MBA(Marketing)
Experience:
4 8 years
Skills:
- Proven expertise in digital marketing, Marketing communications, content creation, and graphic design, with experience in the B2B chemicals sector preferred.
- Strong understanding of SEO principles and best practices.
- Excellent written and verbal communication skills, with the ability to simplify and convey technical information effectively.
- Innovative thinker with strong project management and collaboration skills.
- Analytical mindset with the ability to make informed, data-driven decisions
Employment Type: Full Time, Permanent
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What people at Godrej Industries are saying
Asst.Marketing Manager salary at Godrej Industries
reported by
1
employee
with 5
years exp.
₹6.8
L/yr - ₹8.6
L/yr
7%
less
than the average Asst.Marketing Manager Salary in India
View more details
What Godrej Industries employees are saying about work life
based on 467 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Godrej Industries Benefits
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