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15 OptiSol Business Solutions Jobs

Digital Marketing Associate

1-3 years

Chennai

1 vacancy

Digital Marketing Associate

OptiSol Business Solutions

posted 3mon ago

Job Description

Position Summary:
We are seeking a Digital Marketing Associate with an MBA and 1 to 3 years of experience to join our dynamic team. The ideal candidate will play a key role in executing digital marketing strategies across various channels, driving brand awareness, and enhancing lead generation. With a data-driven mindset and strong analytical skills, they will optimize campaign performance and contribute to impactful marketing initiatives in a fast-paced, collaborative environment. This is a great opportunity for a motivated marketer to grow and make a meaningful impact.
Key Responsibilities:
  • Campaign Execution: Plan and execute digital marketing campaigns to promote OptiSol s GenAI-powered IT services and solutions, targeting specific industries like manufacturing, healthcare, and technology.
  • Content Marketing: Develop and manage engaging content for blogs, landing pages, and email campaigns, aligning with OptiSol s brand voice and business objectives.
  • SEO SEM Management: Optimize website performance through SEO strategies and manage paid search campaigns to improve visibility and drive qualified leads.
  • Analytics Reporting: Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics, HubSpot, and SEMrush to derive actionable insights.
  • Lead Generation: Support ABM (Account-Based Marketing) efforts by identifying opportunities to generate high-quality inbound leads, targeting personas such as CTOs, CEOs, and COOs.
  • Social Media Marketing: Oversee OptiSol s social media presence, creating and scheduling posts to engage the audience and build brand awareness.
  • Email Campaigns: Create and manage personalized email marketing campaigns using HubSpot to nurture leads and maintain client relationships.
  • Market Research: Conduct competitor analysis and stay updated on digital marketing trends to refine strategies and maintain OptiSol s competitive edge.
  • Collaboration: Work closely with the content, design, and product teams to create cohesive campaigns that highlight OptiSol s GenAI capabilities and IT services.
  • Brand Positioning: Assist in enhancing OptiSol s market position by showcasing its expertise in GenAI-powered solutions and custom application development across digital platforms.
Requirements :
  • Educational Background: MBA with a focus on Marketing, Digital Marketing, or a related field.
  • Experience: 1 to 3 years of proven experience in executing digital marketing strategies, preferably in IT services or technology domains.
  • Digital Marketing Tools: Proficiency in tools like HubSpot, Google Analytics, SEMrush, and social media management platforms.
  • A nalytical Skills: Strong ability to analyze campaign performance, interpret data, and derive actionable insights to optimize marketing efforts.
  • Content SEO Expertise: Experience in creating engaging content, optimizing it for SEO, and managing targeted campaigns for lead generation.
  • Communication Collaboration: Excellent written and verbal communication skills with the ability to collaborate across teams and align marketing initiatives with business goals.

Employment Type: Full Time, Permanent

Read full job description

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What people at OptiSol Business Solutions are saying

What OptiSol Business Solutions employees are saying about work life

based on 146 employees
90%
94%
59%
92%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

OptiSol Business Solutions Benefits

Submitted by Company
Sponsorship for Learning and Development
Job Training
Rewards & Recognition
Health Insurance
Work From Home
Cafeteria +2 more
Submitted by Employees
Work From Home
Job Training
Soft Skill Training
Team Outings
Health Insurance
Cafeteria +6 more
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OptiSol Business Solutions Chennai Office Location

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Chennai Office
OptiSol Business Solutions, 4th-floor block, Baid Hi-Tech Park, No 38, SH 49, Thiruvanmiyur Chennai
600041

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