Social Media Executive

Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.

Social Media Marketing Job Duties:

Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management

Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies

Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

Reports progress to senior marketing management

Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

Researches and monitors the activity of company competitors

Creates and distributes engaging written or graphic content in the form of e-newsletters, web page, and blog content, or social media messages

Work with copywriters and designers to ensure content is informative and appealing

Collaborate with Marketing, Sales, and Product Development teams

Monitor SEO and user engagement and suggest content optimization

Social Media Marketing Skills and Qualifications:

Degree in Communications or Marketing,

Three to Five Years of Experience with Social Media Management

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Familiarity with web design and publishing