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Sr. Social Media Executive
I Knowledge Factory
posted 8mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- Develop and implement effective social media strategies to increase brand awareness, engagement, and loyalty across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and others for Clients.
- Create, curate, and manage high-quality, engaging content tailored to each platform, including text, images, videos, and Gifs.
- Plan and execute social media campaigns, promotions, and contests, ensuring alignment with overall marketing objectives and brand guidelines of the Clients.
- Monitor and analyze social media performance metrics (e.g., reach, engagement, follower growth, conversion rates) and provide regular reports with actionable insights and recommendations.
- Utilize social media management tools for scheduling, publishing, and monitoring posts to maintain a consistent posting schedule.
- Engage with followers, respond to comments and messages in a timely and professional manner, and foster a positive online community.
- Collaborate with internal teams, including marketing, design, and customer service, to ensure cohesive brand messaging and support integrated campaigns.
- Conduct market research and audience analysis to identify trends, preferences, and opportunities for growth and innovation in social media strategy.
- Stay updated on the latest social media trends, tools, and best practices to continuously improve social media efforts and stay ahead of industry changes.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization to maximize ROI.
Requirements
- Bachelor s degree in Marketing, Communications, Business Administration, or a related field
- 4+ years of experience in social media management, with a proven track record of growing and engaging audiences.
- Proficiency in social media platforms, tools, and analytics, such as Hootsuite, Buffer, Sprout Social, Google Analytics, and native platform insights.
- Strong understanding of social media advertising and experience with platforms like Meta Ads Manager.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong analytical skills and ability to interpret data to make informed decisions and optimize performance.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Experience with social media content creation, including basics of graphic design and video editing, is a plus.
- Ability to stay flexible and adapt to changing priorities and evolving social media landscape.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Social Media Executive roles with real interview advice
What people at I Knowledge Factory are saying
Rating based on 5 Social Media Executive
reviews
Anonymous · Marketing & Communication
in Pune
Likes
The best part of this organisation is that it gives you the freedom of explosure and a guiding path for your career.
- Salary - Good
+6 more
Dislikes
Nothing as such
Social Media Executive salary at I Knowledge Factory
reported by
6
employees
₹2.4
L/yr - ₹3
L/yr
17%
less
than the average Social Media Executive Salary in India
View more details
What I Knowledge Factory employees are saying about work life
based on 37 employees
Strict timing
Monday to Friday
No travel
Day Shift
I Knowledge Factory Benefits
Submitted by Company
Job Training Recognition and Rewards Career Advancement Opportunities Employee Assistance Program Performance Bonuses Professional Development Opportunities
Submitted by Employees
View more benefits 
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I Knowledge Factory Pune Office Location
Pune, Maharashtra Office
Headquarter
I Knowledge Factory Pvt Ltd 6th Floor International Business Bay(IBB) Opp Kumar Pacific Mall, Shankar Sheth Rd Guru Nanak Nagar Pune
Pune, Maharashtra
411046
411046
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