Marketing Lead

Strategic Planning: Develop marketing strategies and plans aligned with the organization's business objectives. This includes identifying target markets, setting goals, and establishing key performance indicators (KPIs).Team Management: Lead and manage a team of marketing professionals, including content creators, designers, digital marketers, and other specialists. Provide guidance, set priorities, and monitor performance.Market Research: Conduct market research to understand customer needs, industry trends, and competitor activities. Use data and insights to inform marketing strategies.Brand Management: Ensure consistent brand messaging and presentation across all marketing materials and campaigns. Develop and maintain the organization's brand identity.Product Marketing: Develop and execute product marketing strategies, including pricing, positioning, and promotion, to drive sales and market share.Content Strategy: Create and oversee content marketing strategies, including content creation, distribution, and management across various platforms and channels.Digital Marketing: Oversee online marketing efforts, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, email marketing, and other digital marketing activities.Advertising and Promotion: Plan and execute advertising campaigns, promotional events, and marketing initiatives to reach and engage the target audience.Marketing Analytics: Monitor marketing performance through data analysis, track KPIs, and adjust strategies based on results. Utilize tools like Google Analytics, marketing automation platforms, and CRM systems.