Marketing Lead

We are seeking a dynamic and experienced Marketing Communication Lead who excels in creating and executing comprehensive communication strategies. The ideal candidate will possess a deep understanding of integrated marketing, digital media, and brand management. They should have a proven track record of successfully leading marketing campaigns that drive brand awareness, engagement, and growth.

• Content Creation: Develop engaging and informative content for various marketing channels based on briefings. Generate great stories in professional English, using industry-specific vocabulary.
  
• Storytelling: Utilize strong storytelling skills across text, images, and video to create compelling narratives that resonate with the target audience.
  
• Digital Marketing: Utilize digital platforms to reach a wider audience, including online advertising, search engine optimization (SEO), email marketing, and social media marketing. Understand website development and work with advanced digital marketing tools.
  
• Product Promotion: Design and implement campaigns to promote specific chemical products or services, highlighting their unique selling points and applications in various industries. Conduct in-person visits to architects, consultants, builders, and promote brands/products of construction chemicals. Conduct training sessions and enable partnerships with various industrial bodies and associations. Arrange distributor/applicator meets at various locations.
  
• Market Research: Stay updated with industry trends, competitive landscape, and customer preferences. Use market research to refine marketing strategies and identify new opportunities.
  
• Performance Tracking: Analyze the effectiveness of marketing campaigns using metrics such as website traffic, lead generation, conversion rates, and engagement. Adjust strategies based on performance data.
  
  
  
  
  Requirements

  
  Key Skills
  

  • Storytelling using multi-media
    
  • Social media marketing
    
  • Lead generation
    
  • Product promotion
    
  • Email marketing
    
  • Web development
    
  • Market research
    
  • Online advertising
    
  • SEO
    
  • Digital marketing
    
    Experience
    

    • 3 to 5 Years
      Education
      

      • UG: Preferred background in Mechanical or Civil Engineering
        
      • PG: Masters/MBA in Mass Communication
        
        
        
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