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Social Media and Marketing Lead
26 Ideas
posted 1mon ago
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Key skills for the job
Job Description
- Develop and Execute Marketing Campaigns : Work with the team to develop marketing plans that align with business goals, and execute multi-channel campaigns across social media, email marketing, and other digital platforms.
- Content Creation and Scheduling : Design, create, and schedule daily content, including blog posts, newsletters, social media posts, and video content, across multiple platforms (Instagram, LinkedIn, Twitter, etc.).
- Market Research : Conduct research to identify new marketing trends, and competitor socials to inform campaign planning.
- Engagement and Community Management : Actively engage with followers, respond to inquiries in a timely manner, and foster community engagement through meaningful interactions.
- Performance Tracking and Reporting : Monitor marketing campaign performance across all platforms and provide regular reports with actionable insights on engagement, conversions, and other KPIs.
- Brand Consistency : Ensure all marketing content aligns with 26ideas and its ventures brand voice and guidelines, maintaining consistency across all communication channels.
Requirements
- 2-3 years of experience in marketing campaign planning and execution, especially across social media and digital platforms.
- Strong understanding of marketing concepts such as audience segmentation, customer journey mapping, and conversion optimization.
- Proficiency in video editing tools and content creation software (Adobe Creative Suite, Canva, etc.).
- Familiarity with social media management tools (Hootsuite, Buffer, etc.), email marketing platforms, and CRM tools.
- Excellent written and verbal communication skills, with the ability to write engaging and persuasive content.
- Ability to analyse marketing data, track performance, and make data-driven decisions to optimise future campaigns.
Employment Type: Full Time, Permanent
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