Social Media Executive

Develop Social Media Strategies:
Collaborate with clients and internal teams to understand business objectives and target audience.
Research industry trends and competitor activities to inform social media strategy.
Develop comprehensive social media plans aligned with client goals and budget.
Content Creation and Curation:
Create engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Curate user-generated content and industry news to share with the audience.
Ensure all content aligns with brand guidelines and tone of voice.
Social Media Management:
Manage and maintain clients social media accounts, including posting updates, responding to comments/messages, and monitoring activity.
Schedule posts using social media management tools (e.g., Buffer, Hootsuite).
Stay updated on platform algorithm changes and best practices to maximize reach and engagement.
Community Engagement:
Foster a sense of community around clients brands by interacting with followers, influencers, and industry stakeholders.
Monitor conversations and trends related to clients industries and respond appropriately.
Encourage user-generated content and engage with user-generated content.
Analytics and Reporting:
Track and analyze key social media metrics (e.g., reach, engagement, conversions) using analytics tools (e.g., Google Analytics, Facebook Insights).
Generate regular reports to clients, highlighting campaign performance and providing actionable insights for improvement.
Continuously optimize campaigns based on performance data and industry trends.