Business Analyst-Online Marketing Specialist

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

We are inviting applications for the role of Business Analyst- Online Marketing Specialist

In this role, y ou will be respons ible fo r Collaborating with stakeholders to gather Salesforce requir ements, analyz e , design, d evel op, tes t and deliver

Responsibilities

• Performance of campaigns

• Compile metrics for digital campaigns with a focus on performance on traffic to the landing page, downloads, ads, webinars - weekly across campaigns and quarterly

• Analyze engagement of campaign at the account level and inform / keep track of best performing channels to reach our target.

• Optimize campaigns on regular basis advising on best channel mix to reach campaign goals.

• Identify patterns that might help inform future campaigns strategies.

• Management and development of the promotional calendar

• Support creative asset development for display ads, paid promotions, social content, etc. adhering to brand guidelines including copy development and coordination with creative agency.

• Aid campaign manager in designing mid / long- term promotional calendars mapping out content and different buyer personas.

• Create the tracking codes for all promotions.

• Maintain tracking documents for managing social and paid activities.

• Manage relationship with creative agency.

• Work the cross functional team from content, campaign manager and creative agency to develop ads.

• Webinars

• Support the campaign manager with webinar promotion and analytics.

• Create the ads and promotion calendar for webinar with tracking codes.

• Pull together the metrics behind the outreach in terms of registrations and Q and A.

• Pull together the metrics on the live event and OnDemand in terms of views.

Qualifications we seek in you
Minimum qualifications

• Bachelor s / Master s degree in Engineering , MCA, BCA, MBA

• Excellent analytical, organizational, project management and time management skills

• Excellent written, communication and presentation skills

• Have high attention to detail and well organized

• Experience with online platforms, tools and protocols

• Confident in a multicultural, environment

• Strong interpersonal skill

Preferred qualifications

• Analytical and very strong excel skills to turn data into insights

• Adobe Analytics know-how

• Marketing background with good written English

• Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X , Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit, paying to apply, or purchasing equipment or training.