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Schneider Electric

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4.2

based on 3.6k Reviews

1 Schneider Electric Genaral Manager- Marketing Job

GM - Marketing & Communication

Schneider Electric India Pvt. Ltd.

4.2

based on 3.6k Reviews

6-10 years

Mumbai

1 vacancy

GM - Marketing & Communication

Schneider Electric

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Software Configuration Management Lead Generation Integrated Marketing Communication Sales Enablement Electricals Enterprise Sales

+ 1 more

Job Description

General Manager Brand and Marketing Communications

Manage Brand and Marketing Communication for Lauritz Knudsen Brand
Analyze brand positioning and consumer insights
Shape and communicate the vision and mission behind the company-wide program
Translate brand elements into plans and go-to-market strategies
Lead creative development to motivate the target audience to get inspired and take action

Conceptualize campaigns with an end-to-end execution in mind

Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Manages all marketing programs around key campaigns, which includes social, advertising, print, promotions
Strategize and continuously improvise the existing campaigns to deliver more. Drive innovation in communication and execution
Manage and execute the integrated communication plan based on marketing guidelines and business objectives.
Lead engagement initiatives across markets and personas: digital and physical events, programs and drive MAU (monthly active users) target achievement.
Manage the offline and online branding activities in rural and metros

Lead generation through online and offline source mediums; funnel construct and nurturing and sales enablement and support for enterprise sales requirement
Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, drive spend optimization.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.

We mirror the diversity of the communities in which we operate and we embrace different as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct

Qualifications

Post-Graduation in Marketing (or other similar Marketing education)
10+ years of experience in conceptualizing and executing Integrated Marketing campaigns Preferred experience Managing a brand at a corporate level along with a prior experience of working with an advertising agency
Ability to work in a fast-paced, high pressure, and confidential environment
Excellent verbal, presentation and written communication skills
Strong interpersonal and social skills resulting in the ability to guide and inspire teams
High EQ, global mindset, action oriented, precise, reliable
Willing to work in a multifunctional team and able to work with other global teams

Qualifications

Post-Graduation in Marketing (or other similar Marketing education)
10+ years of experience in conceptualizing and executing Integrated Marketing campaigns Preferred experience M

Employment Type: Full Time, Permanent

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