GD Goenka Healthcare - Manager - Franchise Sales (5-10 yrs)

Full job description

A Franchise Acquisition Manager is responsible for identifying, attracting, and securing new franchisees for a company's franchise program. This role involves a combination of sales, marketing, and strategic planning. Below is a detailed job description for a Franchise Acquisition Manager:

Job Title: Franchise Acquisition Manager

Job Summary:

The Franchise Acquisition Manager is tasked with driving the growth of the company's franchise network by identifying potential franchisees, managing the acquisition process, and ensuring a seamless onboarding experience. This role requires strong sales acumen, excellent communication skills, and a deep understanding of the franchising model.

Key Responsibilities:

1. Lead Generation and Prospecting:

- Identify and target potential franchisees through various channels including online platforms, trade shows, networking events, and direct outreach.

- Develop and maintain a pipeline of qualified leads.

2. Sales and Marketing:

- Create and implement strategic marketing campaigns to attract prospective franchisees.

- Develop marketing materials, presentations, and proposals tailored to potential franchisees.

3. Qualification and Evaluation:

- Evaluate potential franchisees based on their financial capability, business experience, and alignment with the company's values and goals.

- Conduct initial interviews and assessments to determine fit.

4. Franchise Sales Process Management:

- Guide prospective franchisees through the sales process, including presentations, site visits, and meetings with key stakeholders.

- Negotiate terms and close franchise agreements.

5. Onboarding and Transition:

- Ensure a smooth transition for new franchisees by coordinating with internal teams for training, setup, and support.

- Provide ongoing support and guidance during the initial stages of the franchisee's operations.

6. Market Analysis and Reporting:

- Conduct market research to identify opportunities for franchise expansion.

- Prepare regular reports on franchise acquisition activities, pipeline status, and market trends.

7. Relationship Management:

- Build and maintain strong relationships with prospective and new franchisees.

- Serve as a liaison between franchisees and the corporate office.

8. Compliance and Documentation:

- Ensure all franchise agreements and related documentation are completed accurately and in compliance with legal requirements.

- Stay updated on franchising laws and regulations.

Skills:

- Strong sales and negotiation skills.

- Excellent communication and interpersonal skills.

- Ability to analyze financial statements and assess business viability.

- Proficiency in CRM software and Microsoft Office Suite.

- Knowledge of franchising laws and regulations.

Personal Attributes:

- Results-oriented with a proactive and self-motivated approach.

- Strong organizational and time management skills.

- Ability to work independently and as part of a team.

- Willingness to travel as required.

Working Conditions:

- The role may require travel to meet potential franchisees, attend industry events, and conduct site visits.

This job description outlines the primary responsibilities and qualifications for a Franchise Acquisition Manager, highlighting the importance of sales skills, strategic thinking, and relationship management in driving franchise growth.