Senior Manager - Salesforce CRM - Manufacturing Firm (15-20 yrs)

Role: Senior Manager - Salesforce CRM

Department: Corporate Sales

- 15+ years of experience in Salesforce CRM

- Experience in B2B manufacturing industry / Enterprise organization

Job Objective:

- To put a governance system for ease of use and thereby increasing the usage of CRM.

- Increase and have a proper system of lead management and opportunity management.

- Ensuring all enquiry and all other sales related data is in the system.

- To ensure that there is no unwanted data in the system.

- To make the basic framework to drive key account management (KAM).

- To ensure that understanding of CRM system across the organization is at the higher level.

Primary Responsibilities:

- Managing CRM activities of the group at the corporate level

- Conduct hands-on implementation, configuration, and development of various components of CRM, like KAM, ABM, and training associates.

- Working on preparing a CRM governance model and implementing/monitoring the same

- Adapt to different end-user learning styles.

- Assist Internal Sales Team resources in managing their inquiries in CRM.

- Giving monthly MIS report to CSO for discussion with Board.

- Upgrading CRM on a continuous basis by implementing new features.

- Monitor CRM usage across the group.

- Complete coordination with Sales Force.

Education: Bachelor's / master's in management or pharmacy / BCA / MCA /BE / BTech in IT or Computers or Electronics / BSc / MSc IT or Computers