Modern Trade

Roles and Responsibilities

• Manage key accounts for FMCG companies, focusing on modern trade channels.
• Develop and execute strategies to drive sales growth through effective account planning and relationship management.
• Analyze market trends, competitor activity, and customer needs to inform business decisions.
• Enhancing the operational effectiveness of contemporary trade networks.
• Work closely with Key Account Managers in achieving the company's objective and vision.
• Collaborate with sales team on customer engagement strategies.
• Manage modern trade portfolio: product assortment, pricing & promotion.
• Lead resource for organizing and negotiating with the accounts for merchandising, in-store activations, and sell-out schedules.
• Drive profitability & generate targeted revenue.
• Align Trade Marketing & Modern Trade.