Digital Marketing Specialist

Role & responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
  
  

Preferred candidate profile

• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• excellent writing skills and verbal communication abilities
• attention to detail and ability to multitask and manage multiple projects
• strong analytical thinking and problem-solving abilities
• capable of identifying, attracting and engaging target audiences
• up-to-date knowledge of digital marketing trends and developments
• creative in devising informative, engaging and motivational digital campaigns
• proven marketing experience on different digital platforms
• experience with leading and managing social media marketing campaigns
• knowledge of email, newsletters, push notification and display advertising campaigns
• understanding of landing pages optimisation, user funnels and A/B testing
• proficiency in using website analytics tools, ad serving tools and marketing software

Interested candidate can share their resume at hr@g2cpartners.com