Content Writer

Research: help come up with topic ideas by researching keyword performance, analyze competitor websites and look at industry trends.

Writing: write both short form and long form copy for a variety of marketing channels and adapt the tone depending on the audience you are writing for.

Website: Developing content for blogs, articles, product descriptions, social media, and the company website.

Paid & social Media Marketing: Assisting the marketing team in developing content for advertising campaigns and social media daily postings.

SEO: write with a style suited to the persona but ensure content is optimized for search and in line with the keywords we are targeting.

Content Marketing: Professional Email content for email marketing and also Help write and promote content across online and offline channels.

Sales Support: write case studies, brochure contents, presentations or internal sales support materials for the sales team.

Design: work with an external graphic designer to ensure content with compelling headlines and body copy that will capture the attention of the target audience.

Preferred candidate profile

• Strong portfolio showcasing expertise in creating compelling written content across different formats (blog posts, product descriptions, etc.).
• Excellent writing skills with attention to detail and ability to adapt tone/style according to audience needs.
• Knowledge of using tools like SurferSEO to ensure the content is SEO-friendly.