Digital Marketing Manager

Role & responsibilities

• Develop and execute digital marketing strategies to boost brand awareness and market share.
• Manage SEO and SEM campaigns to enhance online visibility and drive website traffic.
• Oversee content creation and management across all digital platforms.
• Lead social media strategy and initiatives to engage with the audience and promote products/services.
• Execute email marketing campaigns, optimizing for engagement and conversion.
• Conduct keyword research using Google Keyword Planner, Ahrefs, SEMrush, etc. to identify target keywords for website optimization.
• Optimize on-page elements such as meta tags, headings, URLs, internal linking, image alt tags, and site structure for search engine visibility.
• Develop link building strategies to acquire high-quality backlinks from reputable websites through outreach efforts like email campaigns or social media promotion.
• Monitor website performance using Google Analytics and provide regular reports with recommendations for improvement.
• Stay up-to-date with latest algorithm updates by following industry blogs and attending webinars.
• Supervise and mentor the digital marketing team, promoting a collaborative work environment.
• Collaborate with other departments to ensure cohesive branding and marketing efforts.
• Growth Hacking: Utilize growth hacking strategies to accelerate customer base expansion, experimenting with various tactics for optimal acquisition and retention.
• Viral Campaigns: Craft and launch viral marketing campaigns that foster content sharing and enhance brand visibility organically.
• Influencer Collaborations: Forge partnerships with influencers to extend brand reach, aligning with the company's values and goals.
• User Engagement: Boost engagement with interactive content, gamification, and community-building initiatives.
• Referral Programs: Implement referral strategies that motivate current customers to attract new ones, capitalizing on word-of-mouth.
• Feedback Integration: Link marketing insights with product development, using customer feedback to drive product enhancements.
• Market Segmentation: Identify and target high-growth segments, customizing campaigns for maximum impact and ROI.
• Optimisation: Continually refine marketing elements to increase conversion rates and reduce acquisition costs.
• Community Development: Cultivate a brand community, encouraging loyalty and advocacy among users.
• Cross-Channel Integration: Coordinate marketing efforts across various channels, analyzing cross-channel effectiveness for comprehensive insights.

Preferred candidate profile

• Holds a degree in Marketing, Business, or a related field.
• Demonstrates experience in digital marketing, with a track record of successful campaigns.
• 5-7 years of experience in Search Engine Optimization (SEO) with expertise in SEM, PPC, SMO, Social Media Marketing (SMM), Content Marketing.
• Strong understanding of Google AdWords, Google Analytics, Link Building techniques.
• Excellent communication skills for effective collaboration with cross-functional teams.