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77 Friulair Jobs
Web Content Specialist
Friulair
posted 7hr ago
Job Role Insights
Key skills for the job
Job Description
- Growing web users and lead generation including ecommerce channels
- A continually improving user journey experience
- Improved organic search results
- Up to date technical product information
- Creation of new pages and improving existing website content
- Translation and standardization of content across core languages *Regionalization of content where applicable
- Supporting the improvement of web function such as Chat Bots and eCommerce
- Knowledge of Jira and CMS Platforms and Managing Jira Tickets for All PFT EMEIA Brands on Contentstack (CMS)
- Troubleshooting Content Issues, Monitoring the Performance of the Live Websites Site Health Score
- Managing Stacks in Contentstack: Entries, Assets, Gated Content, Redirects, Header/ Footer Regionalization etc.
- Optimizing Content & Landing Pages, Perform Keyword Research & Expansion of Keyword Opportunities
- Support PFT EMEIA Team in any issues related to Contentstack
Competencies and Personal Characteristics :
- Well organised and self-motivated with excellent communication and interpersonal skills
- Result and performance-oriented attitude
- Highly organized with the ability to multi-task in a fast-paced environment
- Strong attention to detail
- Knowledge and interest in B2B demand generation
- Willing to learn and develop, looking for a start in marketing career with an MNC
Qualifications:
- Bachelor s degree in marketing, Communications, or a related field.
- Experience with various content management systems; particularly Contentstack
- Experience in digital marketing, with a focus on web editing, campaign management, content creation and performance analysis
- Strong understanding of SEO principles and best practices
- Proficiency in digital marketing tools and platforms, including GA4, Google Ads and LinkedIn Ads
- Excellent analytical skills and the ability to interpret data to drive informed marketing decisions
- Experience in a B2B environment
- Basic design software skills; Adobe, InDesign
Employment Type: Full Time, Permanent
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