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Fretron
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Fretron - Product Marketing Manager (3-5 yrs)
Fretron
posted 1mon ago
About Fretron:
- Fretron is India's leading cloud-based collaborative Transport Management System (TMS). Since 2017, we've been revolutionising the freight industry by digitising logistics operations!
- Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail.
Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, - Shayam Steel etc.
- Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction.
Job Summary:
- We're seeking a highly motivated, experienced & results-driven Product Marketing Specialist (PMM) to join our team.
- The successful candidate will be responsible for developing and executing GTM strategies to drive revenue growth, expertise and product awareness.
- The Product Marketing Manager will work closely with cross-functional teams, including product management, sales, and marketing communications, to create compelling messaging, content, and campaigns that differentiate our platform from the competition!
Key Responsibilities:
- Develop deep understanding of the TMS domain & champion segmentation, targeting & positioning for the Fretron TMS.
- Create & execute GTM strategies in collaboration with leadership team, sales, customer success, product & marketing teams to achieve revenue growth.
- Develop core positioning, buyer personas, messaging hierarchy & pitches for the identified markets.
- Enable sales and customer success teams with collaterals, expert content & insights to improve conversions
- Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.
- Develop & execute extensive content calendars for all stages of the funnel, aligned with buyer journey.
- Develop customer and competitive insights to inform product and marketing strategies.
-Track and improve on key marketing and GTM KPIs
Requirements:
- 3-5 years of product marketing experience in a B2B SaaS company
- Experience in GTM strategies for product launches.
- Strong analytical and communication skills.
- Creativity with expert proficiency in copywriting.
- Experience in multi-channel marketing campaigns.
- Business development experience in B2B SaaS enterprise solutions is a Must.
Schedule:
- Fixed shift (Mon to Fri)
- Job Location: Gurgaon (Onsite)
- Job Type: Full-time (Morning shift)
Functional Areas: Marketing
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4-5 Yrs
Gurgaon / Gurugram
4-5 Yrs
Gurgaon / Gurugram