Senior Sales Manager

Job Title: Senior Sales Manager

Job Overview: We are seeking an experienced Chief Marketing Officer (CMO) to lead the marketing, sales, and digital strategy for a fast-growing healthcare company focused on diabetes reversal. As the CMO, you will be responsible for driving growth through innovative marketing strategies, leading a high-performance team of Sales Counselors and Sales Managers, and overseeing all aspects of digital marketing to increase brand visibility, customer engagement, and revenue.

Duties and Responsibilities:

1. Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy to drive awareness and adoption of the companys diabetes reversal programs.
• Analyse market trends and competitor activities to identify opportunities for growth and differentiation.
• Collaborate with the leadership team to align marketing initiatives with the overall business objectives and revenue targets.

2. Sales Team Leadership:

• Lead, mentor, and motivate a team of Sales Counselors and Sales Managers to achieve sales targets and deliver exceptional customer service.
• Establish clear performance metrics, KPIs, and goals for the sales team, and provide ongoing training and development to improve effectiveness.
• Monitor sales pipelines and conversion rates to identify areas for improvement and optimize lead-to-sale processes.

3. Customer Experience and Engagement:

• Design and implement initiatives to enhance the participant journey and experience.
• Work closely with the Customer Success team to gather feedback, address concerns, and refine marketing strategies based on participant insights.
• Develop educational and promotional content to effectively communicate the benefits of the companys programs to target audiences.

4. Budgeting and Performance Analysis:

• Develop and manage the marketing budget, ensuring efficient allocation of resources across different channels and initiatives.
• Track and analyse marketing performance metrics, preparing regular reports for the executive team to showcase the impact of marketing activities.
• Leverage data-driven insights to continuously optimize marketing strategies and achieve business growth objectives.

5. Digital Marketing and Brand Management:

• Collaborate with the digital marketing team to optimize the companys online presence, including website content, landing pages, and user experience.
• Utilize data analytics to measure the effectiveness of digital campaigns, adjust strategies as needed, and maximize return on marketing investment (ROI).

Qualifications:

• Bachelor’s / Master’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred.
• Minimum of 10+ years of marketing experience, with at least 3-5 years in a leadership role.
• Proven track record of successfully leading sales teams and driving revenue growth.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to inspire and influence cross-functional teams.
• Proficiency in using CRM software and other relevant tools.

Experience: Minimum 10+ years in Sales

Salary: Competitive and industry-leading