Brand Solutions Executive

We are looking for a dynamic and experienced Pre-Sales Specialist to join our media house team. The ideal candidate will have a strong background in media planning, advertising industry knowledge, and a keen sense for content and campaign strategy. The Pre-Sales Specialist will work closely with the sales and client servicing teams to develop customized media solutions that align with client goals, using data-driven insights and media expertise to drive successful advertising campaigns.

Job Requirements:

• Collaborate with sales teams to understand client needs, challenges, and objectives.
• Develop comprehensive media plans and proposals, including print, digital, radio, OOH, and other media platforms, based on client requirements.
• Analyze market trends, audience insights, and competitive landscapes to inform campaign planning.
• Design effective campaign strategies that align with the clients business goals and optimize advertising budgets.
• Prepare presentations and pitch decks, offering innovative media solutions and highlighting the value proposition of our media platforms.
• Liaise with the content and creative teams to incorporate content-driven solutions into campaigns.
• Provide pre-sales support by creating strategic media packages and recommending best-fit advertising solutions for clients.
• Manage client expectations and ensure smooth handovers between pre-sales and post-sales teams.
• Stay updated with industry trends, emerging media technologies, and consumer behavior changes to enhance media planning strategies.
• Develop and maintain strong relationships with clients, advertising agencies, and internal teams.

Qualification:

Bachelors degree in Marketing, Advertising, Media Studies, or a related field.

Job Experience:

• 3-5 years of experience in media planning, pre-sales, or advertising in a media house or agency.
• Deep understanding of advertising industry dynamics and various media formats (print, radio, digital, OOH, etc.).
• Strong analytical skills and experience using media research tools to gather insights (TAM, IRS, BARC, etc.).
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with the ability to develop content-driven solutions and campaign strategies.
• Proficient in Microsoft Office (PowerPoint, Excel) and media planning tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

• Experience working with cross-functional teams, including creative, content, and sales.