Chief Executive Officer

Join Our Journey as CEO of Forecast Advertising

At Forecast Advertising, we are a dynamic, full-service communications agency based in Mumbai. We are proudly INS-accredited and backed by over 30 years of experience transforming brands and shaping market perceptions. We blend a large agency's expertise with a boutique firm's personal touch, offering innovative and tailored marketing communication solutions.

As we grow, we seek a visionary and strategic CEO to steer the agency towards even greater success in a fast-evolving industry.

What Youll Do:

As our CEO, you will be the cultural leader and the driving force behind our agency's vision. You will ensure we remain agile, innovative, and ahead of the curve. Your leadership will be key to maintaining our strong creative culture and strategically guiding the agency toward sustainable, profitable growth.

1. Strategic Vision & Direction

• Implement the Vision: You will create and execute a five-year strategic plan that aligns with our agency’s mission, values, and objectives. Your vision will guide us in positioning the agency for future growth and transformation.
• Identifying Opportunities: Staying ahead of industry trends and integrating cutting-edge technologies will be essential. From AI-driven tools for ad targeting to expanding into services like influencer marketing or AR/VR experiences, you will ensure we constantly innovate to meet client needs.
• Guiding Innovation: Fuel the creative process and upskill our teams to ensure we lead with fresh, impactful ideas that resonate with modern audiences. As a cultural champion, you will inspire innovation across departments and elevate our creative output.

2. Business Development & Growth

• Client Relationships: You will be the face of our agency, cultivating strong relationships with top-tier clients and finalising large contracts. Your ability to connect with clients, understand their needs, and deliver results will be key to our success.
• Market Positioning: Articulate and communicate our unique value proposition to distinguish the agency from competitors. You will oversee the agency’s brand positioning and ensure that our marketing efforts highlight our strengths in traditional and digital media.

3. Financial Oversight

• Profitability & Budgeting: You will set financial targets, manage budgets, and work closely with the Heads of Departments to ensure overall agency profitability.
• Resource Allocation: Your role will involve balancing cost management with talent, technology, and creativity investments. You will ensure the right resources are allocated to deliver long-term value for the agency and its clients.
• Pricing & Revenue Models: As the advertising industry evolves, including performance-based pricing and new billing structures, you will determine the most effective pricing and revenue models to keep the agency profitable while remaining competitive.

4. Leadership & Culture

• Talent Acquisition & Retention: You will be responsible for building a high-performing team, from recruiting top talent to fostering a creative, inclusive, and motivating environment. Your leadership will be critical to shaping the agency’s culture.
• Team Alignment & Morale: It will be vital to ensure that every team member understands their role in driving the agency’s vision. You will promote team collaboration, boost morale, and motivate employees to achieve shared goals.

5. Operational Efficiency & Process Improvement

• Process Streamlining: By working closely with department heads, you will ensure smooth operations and transparent workflows. Streamlining creative, account management, media, and production processes will maximise productivity.
• Technology Integration: To enhance operational efficiency and embrace digital transformation by implementing project management platforms, data analytics, and AI-driven optimisation tools.
• Metrics & KPIs: Define the key performance indicators (KPIs) that matter most to the agency’s growth and client satisfaction, ensuring that teams are accountable for achieving results.

6. Relationship with the Board & Stakeholders

• Reporting & Accountability: Regular reporting on financial health, strategic progress, and new initiatives will ensure you maintain transparency with the board and stakeholders, fostering trust and collaboration.

7. Industry Advocacy & Thought Leadership

• Public Representation: As the agency's face, you will represent us at industry conferences, contribute to thought leadership in publications, and network with peers to build the agency's reputation.
• Thought Leadership: Share valuable insights on emerging marketing trends, consumer behaviour, and innovative technologies. By contributing to conversations about the future of advertising, you will attract top talent and new clients.

Why Join Us?
At Forecast Advertising, we are driven by a shared passion for creativity, innovation, and delivering exceptional results. With the support of a talented team and a track record of over 30 years in the industry, we are ready to enter a new growth phase. As our CEO, you will be pivotal in shaping our future and impacting the advertising industry.

Apply Now:
If you are ready to take on this exciting challenge, we invite you to apply by sending your resume and cover letter to hr@forecastadvtg.com on or before 25 February 2025. Feel free to contact Ganesh Shanbhag at 9867789991 if you have any questions on the subject matter or submission processes. 

Let’s create the future of advertising together!