Digital Marketing Manager

JD for Digital Marketing Manager_Flybed Home.

Company:Flybed Home.

Position:Digital Marketing Manager.

Location:Goregaon, Mumbai.

About Flybed Home:.

Flybed Home is a leading manufacturer of innovative wall bed solutions that maximize space and enhance the functionality of homes and offices.

Our products are designed to provide comfort, style, and convenience.

It's a space saving solution for todays needs..

Job Summary:.

As the Digital Marketing Manager, you will oversee and execute digital marketing strategies for our brands, .

You will be responsible for optimising our online presence, enhancing brand visibility, and driving customer engagement through various digital channels.

Flybed Home is a dynamic and innovative company that specialises in Murphy/ Foldable Wall Beds.

We are seeking a talented and passionate Digital Marketing Manager to join our team and help us achieve our growth objectives..

Job Responsibilities:.

Strategy Development and Execution:.

Develop and implement comprehensive digital marketing strategies aligned with overall business objectives..

Conduct in-depth market research and competitor analysis to identify opportunities and threats..

Develop and execute comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive sales..

Conduct market research to identify target audiences and analyze industry trends..

Collaborate with the marketing team to align digital marketing efforts with overall marketing goals..

Set clear KPIs and track performance metrics to measure the success of digital marketing campaigns..

Collaborate with cross-functional teams (sales, product, customer service) to ensure alignment and synergy..

Content Marketing:.

Create & Oversee high-quality content creation and distribution across various channels (blog, website, social media, email, whatsapp) to engage target audiences..

Develop and implement a content calendar to maintain consistency and optimize content delivery.

Manage content calendars and editorial schedules..

Optimize content for search engines (SEO) to improve website visibility.

Utilize SEO best practices to improve website visibility and organic traffic..

Social Media Marketing:.

Develop and implement social media strategies across various platforms (e.g., Instagram, Facebook, LinkedIn, Pinterest & Youtube).

Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.) to build brand awareness and drive engagement..

Create and curate high-quality social media content to resonate with the target audience.

Create engaging social media content, including images, videos, and text posts..

Monitor social media channels & its conversations and respond to comments and messages promptly..

Utilize social media analytics to measure and track performance and make data-driven decisions and optimize campaigns..

Email Marketing:.

Design and execute effective email marketing campaigns to nurture leads and drive conversions..

Segment contact/ email lists to deliver targeted messages and personalize the user experience, via Email & WhatsApp messages..

A/B test different email subject lines, content, and CTAs to optimize performance..

Track email open rates, click-through rates, and conversion rates to measure campaign effectiveness..

Paid Advertising:.

Manage and optimize paid advertising campaigns on Google Ads, social media platforms, and other relevant channels to reach a wider audience..

Set clear campaign objectives and budgets to maximize ROI..

Utilize advanced targeting techniques to reach the right audience at the right time..

Monitor campaign performance and make necessary adjustments to improve results..

Website Optimization:.

Collaborate with the web development team to optimize the website for user experience and SEO..

Track website analytics to identify areas for improvement..

User Experience (UX) Optimization:.

User-Friendly Navigation:Create a clear and intuitive navigation menu..

Fast Loading Times:Optimize website speed to improve user experience..

Mobile-First Design:Prioritize mobile-friendly design for optimal user experience on smartphones and tablets..

Clear Calls to Action:Use prominent and persuasive calls to action to guide users..

A/B Testing:Continuously test different website elements to optimize conversions and user engagement..

SEO:.

On-Page SEO Optimization:.

Keyword Research:Identify relevant keywords and phrases to target..

Title Tag and Meta Description Optimization:Create compelling and keyword-rich titles and descriptions for each page..

Header Tag Optimization:Use H1, H2, and H3 tags to structure content and improve readability..

Content Optimization:Create high-quality, informative, and keyword-optimized content..

Image Optimization:Compress images to improve page load speed and optimize alt text for SEO..

Internal Linking:Create a strong internal linking structure to improve website navigation and SEO..

Technical SEO Optimization:.

Mobile-Friendliness:Ensure the website is mobile-responsive and user-friendly on all devices..

Page Speed Optimization:Minimize page load time by optimizing images, reducing HTTP requests, and leveraging browser caching..

XML Sitemap:Create and submit an XML sitemap to search engines to help them crawl and index the website..

Robots.txt:Use a robots.txt file to control which pages search engines can crawl..

URL Structure:Create clean, keyword-rich, and user-friendly URLs..

Off-Page SEO Optimization:.

Backlink Building:Acquire high-quality backlinks from reputable websites..

Social Media Marketing:Promote the website on social media platforms to increase brand visibility and drive traffic..

Local SEO:Optimize the website for local search by claiming and verifying Google My Business listings..

Sales Team Coordination:.

Collaborate with the sales team to align marketing efforts with sales objectives and strategies..

Provide marketing materials and support to enhance the sales process and performance..

Editing Graphics:.

Oversee the creation and editing of graphic content for use across digital platforms..

Ensure all visual content aligns with brand guidelines and marketing goals..

Automation Creation:.

Implement automation tools for marketing processes to improve efficiency and effectiveness.

Analytics and Reporting:.

Utilize web analytics tools (Google Analytics, etc.) to track website traffic, user behavior, and conversion rates..

Generate regular performance reports to share insights with the team and leadership..

Analyze data to identify trends, opportunities, and areas for improvement..

Develop and Execute Digital Marketing Strategies:.

Utilize AI-powered tools to analyze market trends, consumer behavior, and competitor insights..

Leverage AI-driven content generation tools to produce high-quality, engaging content..

Employ AI-powered social media listening tools to monitor brand reputation and identify emerging trends..

Budget Management:.

Develop and manage the digital marketing budget..

Allocate funds to different channels and campaigns based on performance and ROI..

Track expenses and optimize budget allocation to maximize results..

By effectively managing these responsibilities, a Digital Marketing Manager can significantly contribute to the growth and success of the organization..

Qualifications and Skills:.

Bachelor's degree in Digital Marketing, Advertising, or a related field..

8-10 years of experience in digital marketing..

Strong understanding of digital marketing channels, including SEO, SEM, social media, Email & WhatsApp marketing, and content marketing..

Proficiency in using digital marketing tools and analytics software (e.g., Google Analytics, Google Ads, social media analytics tools)..

Excellent written and verbal communication skills..

Creative thinking and problem-solving abilities..

Strong attention to detail..

Ability to work independently for the Brand..

Ability to surfe and use all the latest AI tools with prompt engineering knowledge..

Working Hours:.

Standard Work Week:Tuesday to Sunday, 10:30 AM to 7:30 PM.

Office Location:Goregaon East, Mumbai.

Preferred Location:Candidates residing between Mira Road and Dadar are encouraged to apply..

What We Offer:.

Competitive salary and benefits package..

Opportunities for professional growth and development..

A dynamic and collaborative work environment..

The chance to work on innovative products and campaigns..

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