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4.5

based on 2 Reviews

44 Flutter Jobs

Senior Manager Marketing

Flutter International

4.5

based on 2 Reviews

3-7 years

Gurgaon / Gurugram

1 vacancy

Senior Manager Marketing

Flutter

posted 3mon ago

Job Role Insights

Flexible timing

Key skills for the job

Machine Learning Email Marketing Gaming Analytical Chemistry CRM Android

+ 3 more

Job Description

- Retention Strategy: Design, implement, and optimize the retention marketing strategy to enhance player engagement and increase the LTV of existing users.
- Data-Driven Campaigns: Utilize player data to segment users and create highly targeted retention campaigns that resonate with each player persona.
- Promotional Offers: Work closely with product and gaming teams to devise retention-focused promotional offers and bonuses, ensuring they align with player interests.
- Player Segmentation: Identify high-value, at-risk, and dormant players to design customized reactivation and retention programs for each segment.
- A/B Testing: Continuously test various retention strategies and creative elements to optimize performance and identify key drivers of retention success.
- Budget Management: Own the retention marketing budget, ensuring that all expenditures align with the company s financial goals and priorities.
- Spend Allocation: Allocate resources efficiently across various retention channels and campaigns, ensuring an optimal mix for maximum ROI.
- ROI Tracking: Track the return on investment (ROI) of all retention marketing activities, analyzing the performance of campaigns and optimizing budget allocation based on performance.
- Performance Analysis: Use data and financial metrics to regularly review retention spends and provide insights for further optimization of marketing budgets.
- Churn Prediction Models: Leverage predictive analytics and machine learning models to identify churn risks early and design proactive retention campaigns

Requirements:

- Education: Bachelor s degree in Marketing, Business, or a related field (MBA preferred).
- Experience: 6+ years of experience in retention marketing, customer lifecycle management, or related roles.
- Leadership Experience: 2+ years of experience in managing and leading a marketing or retention team.
- Budgeting Experience: Experience in managing marketing budgets and tracking ROI across various marketing channels.
- Technical Skills: Proficiency in CRM, email marketing platforms, and marketing automation tools.

Preferred Skills

- Experience in the online gaming industry, preferably in rummy or other card-based gaming verticals.
- Knowledge of responsible gaming practices and industry regulations.
- Experience with gamification and player loyalty programs.

Employment Type: Full Time, Permanent

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