Flipkart - Category Manager/Senior Manager - Sell Side (2-6 yrs)

Role: Sell Side

Key Objectives - 

Sales

- Should be able to chase sales target.

- Should acquire key accounts for the category.

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior.

Pricing

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

- Work with buying and inventory planning teams to reduce inventory where needed

KRA's for the Role:

- Identify & build growth capabilities & enablers that will drive significant growth on online sales of Laptops in India. These would include optimizing the current assets like ABB, No Cost EMI & PREXO and make the business future ready.

- Work closely with cross-functional teams eg. Product, Category Growth team, E-Kart, Liquidation teams to pilot, build & scale such capabilities in a sustainable manner.

- Research market trends, customer needs/segments to develop key insights & growth opportunities

- Brand insights - Work closely with KAMs on new brand pitches as well as growth insights / specific deep-dives for existing brand partners.

- Own horizontal customer experience & hygiene charters for Laptop business