Salesforce Marketing Cloud and Datorama Specialist

About FLAME University:
FLAME University is a pioneer in liberal education, offering an array of programs designed to foster intellectual growth and professional success. We are seeking a skilled Salesforce Marketing Cloud and Datorama Specialist to join our dynamic digital media team and contribute to our mission of transforming education.

Key Responsibilities:

1. Lead Analysis and Management:
   
• Analyze lead data to identify trends, insights, and actionable opportunities for targeted campaigns.
• Manage and maintain the lead database within Salesforce Marketing Cloud and Sales Cloud, ensuring accuracy and consistency.
2. Campaign Execution:
   
• Design, develop, and execute email marketing campaigns using Salesforce Marketing Cloud.
• Implement A/B testing, audience segmentation, and personalization to improve campaign performance.
• Monitor and optimize email deliverability, click-through rates, and overall engagement metrics.
3. Integration and Reporting:
   
• Coordinate with the Salesforce Sales Cloud team to ensure seamless integration and synchronization of data between platforms.
• Generate reports and dashboards to track campaign performance, lead conversion, and ROI metrics.
• Create analytical and comprehensive reports using Datorama to evaluate marketing effectiveness and calculate ROI.
• Use Datorama to integrate data from multiple sources and provide unified insights for decision-making.
4. Collaboration and Support:
   
• Work closely with the admissions and marketing teams to align email campaigns with broader marketing goals.
• Provide support for lead nurturing and engagement strategies through automation and workflows.
5. Technical Expertise:
   
• Maintain technical proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Audience Builder.
• Leverage Datorama for marketing intelligence, including advanced analytics, campaign performance tracking, and custom reporting.
• Stay updated on industry trends and emerging technologies to enhance campaign effectiveness.

Qualifications and Skills:

• Bachelors degree in Marketing, Business Administration, Information Systems, or related field.
• 2–4 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama.
• Proficiency in email marketing best practices, automation, and lead management.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Experience in creating analytical and ROI reports for marketing initiatives.
• Hands-on experience with Datorama for creating advanced dashboards and integrating data from multiple sources.
• Excellent communication and interpersonal skills to work with cross-functional teams.
• Certification in Salesforce Marketing Cloud, Sales Cloud, or Datorama (preferred).