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Engaged Employer

Fincent

Compare

3.6

based on 9 Reviews

3 Fincent Jobs

Head of Marketing

Fincent Inc.

3.6

based on 9 Reviews

13-15 years

Hyderabad / Secunderabad

1 vacancy

Head of Marketing

Fincent

posted 15hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Backend Leadership Communication Skills Strategic Planning Demand Generation

Job Description

We are seeking an accomplished Head of Marketing with a proven track record in the SMB SaaS space targeting the US market

The ideal candidate will have 15+ years of experience in developing and executing end-to-end marketing programs to drive growth, establish brand identity, and generate demand

This is a leadership role based in Hyderabad, India, and requires a strategic thinker who can deliver impactful results

Key Responsibilities:

Develop and implement a comprehensive marketing strategy to support business growth in the US SMB SaaS market

Plan, execute, and optimize end-to-end marketing programs, including digital marketing, content strategy, SEO/SEM, email marketing, events and social media campaigns

Oversee brand positioning, messaging, and go-to-market strategies to drive awareness and engagement

Lead the creation of compelling content and collateral to support sales efforts and nurture leads through the funnel

Collaborate with sales and product teams to align marketing efforts with business objectives

Manage the marketing budget and allocate resources effectively to maximize ROI

Analyze performance metrics and KPIs to measure campaign effectiveness and inform future strategies

Build and lead a high-performing marketing team, providing mentorship and professional development

Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and threats

Requirements:

15+ years of experience in marketing, with a strong focus on SaaS solutions for SMBs in the US market

Proven expertise in running successful end-to-end marketing programs and campaigns

Strong understanding of digital marketing, demand generation, and growth marketing techniques

Experience with marketing automation tools (eg, HubSpot, Marketo) and CRM platforms

Excellent leadership, communication, and strategic planning skills

Data-driven mindset with the ability to analyze metrics and make informed decisions

Bachelor's or Master's degree in Marketing, Business, or a related field

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities

Why Join Fincent

Opportunity to shape and lead the marketing strategy of a rapidly growing SaaS company

Collaborative and innovative work culture

Competitive compensation and benefits package

Professional growth and leadership development opportunities

Employment Type: Full Time, Permanent

Read full job description

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What people at Fincent are saying

What Fincent employees are saying about work life

based on 9 employees

100%

Flexible timing

Monday to Friday

No travel

View more insights

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