Lead Generation Specialist ( US Market )

Department: Sales and Marketing

Reports to: Operations Manager

Job Summary

• We are looking for an experienced and motivated Lead Generation Specialist to join our sales and marketing team.
• The ideal candidate will be responsible for generating qualified leads for the US market by researching potential clients, managing outbound campaigns, and nurturing leads through various channels.
• This role is crucial for driving our sales pipeline and expanding our client base.

Key Responsibilities:

• Lead Generation: Research and identify potential clients in the US market through various channels such as LinkedIn, company databases, social media, and cold outreach.
• Outbound Campaigns: Create and execute outbound email and calling campaigns to engage with prospective clients and set up meetings for the sales team.
• CRM Management: Update and manage client information in the CRM, ensuring all interactions and follow-ups are documented accurately.
• Nurturing Leads: Develop and maintain relationships with leads through consistent follow-ups, providing relevant information, and addressing any concerns.
• Market Research: Analyze the US market to understand client needs, industry trends, and potential opportunities for business growth.
• Collaboration: Work closely with the sales and marketing teams to develop strategies for improving lead generation efforts and sales conversions.
• Performance Metrics: Track and report on the effectiveness of lead generation campaigns, including the number of leads generated, conversion rates, and return on investment (ROI).

Qualifications:

• Experience: Minimum of 2-5 years of experience in B2B lead generation, preferably for the US market.
• Market Knowledge: Familiarity with the US accounting, consulting, or technology industries is a plus.
• Communication Skills: Excellent verbal and written communication skills in English.
• Tools Proficiency: Experience using lead generation and CRM tools like Zoho CRM, Apollo.io, LinkedIn Sales Navigator, Neverbounce, Zerobounce etc.
• Analytical Skills: Strong ability to research, analyze market data, and identify potential business opportunities.
• Self-Motivated: Able to work independently, manage time effectively, and meet deadlines in a remote work setting in Eastern Timing (US Shift) 8AM to 5PM.
• Team Player: Ability to collaborate with cross-functional teams to achieve business goals.

Why Join Us?

• Growth Opportunities: Be a part of a fast-growing company with opportunities for career advancement.
• Global Exposure: Work with international clients, particularly from the US market.
• Innovative Environment: Join a team that values creativity, innovation, and professional development.
• Remote Flexibility: Enjoy the flexibility of working remotely from anywhere in India.