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MD Office Manager - PR & Digital Marketing (Fashion TV India)
2-4 years
Mumbai
1 vacancy
MD Office Manager - PR & Digital Marketing (Fashion TV India)
Fashion TV
posted 16d ago
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Job Description
Join the MDs Office at Fashion TV India - Shape the Future of a Global Lifestyle Brand
About Fashion TV India:
Fashion TV India is a trailblazer in the luxury, lifestyle, and entertainment space. We are building a dynamic MDs Office to drive strategic initiatives and create groundbreaking opportunities. If you are ready to make an impact, this is your chance to work at the heart of innovation and excellence.
Fashion TV India is synonymous with glamour, luxury, and innovation.
We pride ourselves on incentive payment by results and ensuring that selection and promotion are based purely on merit.
Our entrepreneurial culture fosters creativity, high performance, and rapid growth for those who excel.
About the Role:
Fashion TV India is seeking a driven and results-oriented Manager of PR & Digital Marketing to spearhead lead generation and brand promotion efforts specifically focused on expanding our franchise and licensing network. Reporting directly to the Managing Director and working within the MDs office, with support of a small team, developing and executing strategies to attract qualified franchisees and licensees. This is a high-impact role with the opportunity to directly contribute to the growth of a prestigious international brand in India.
Key Responsibilities:
- Develop and implement integrated PR and digital marketing strategies to generate franchise and licensing leads (including media plans):
- Lead and manage the PR and digital marketing team focused on franchise/licensing lead generation.
- Cultivate and maintain strategic relationships with key media, industry publications, and potential franchise/licensing partners
- Generate qualified leads for franchise and licensing opportunities.
- Drive engagement with franchise/licensing content and materials.
- Manage PR and digital marketing budgets effectively and optimize resource allocation for lead generation:
- Monitor, analyze, and report on campaign performance, providing data-driven insights related to lead generation and conversion.
- Stay abreast of industry trends, competitor activities, and best practices in franchise/licensing marketing.
- Ensure consistent and compelling brand messaging focused on the benefits of franchising/licensing with Fashion TV India.
- Collaborate effectively with the franchise sales team to support the sales process and close deals.
- Achieve positive ROI on marketing spend related to franchise/licensing efforts.
Qualifications
- Bachelors degree in Marketing, Communications, Business Administration, or a related field.
- 1 to 5 years of proven experience in PR and digital marketing, with a focus on lead generation, preferably in franchise sales, business development, or a related field.
- Experience in the fashion, media, entertainment, or luxury goods industry is highly preferred.
- Understanding of the franchise/licensing business model is a strong advantage.
Key Skills:
Lead Generation (especially for franchise/licensing), Franchise/Licensing Model Understanding, Marketing Strategy & Planning, Digital Marketing Proficiency (SEO, SEM, Social Media, Content, Email), PR & Media Relations, Strong Communication & Interpersonal Skills, Sales/Business Development Acumen, Analytical & Data-Driven, Budget Management, Team Leadership, and Industry Knowledge (Fashion & Franchise/Licensing in India)
Why Fashion TV India
- A meritocratic environment where your results and contributions define your success.
- Empowerment and ownership: Work directly with the MD and leadership team on high-stakes projects.
- Culture of excellence: Rewarding high performers with opportunities for rapid career growth.
- Make your mark: Be part of an organization where creativity and innovation are celebrated.
What Makes Us Different
We believe in building a team that thrives on challenges, embraces creativity, and aspires to set new benchmarks in the industry. At Fashion TV India, your career is what you make of it an open canvas for those who dare to dream big.
Location:
- Headquartered in Santacruz West, Mumbai, with projects spanning across India.
- If you re ready to break the mold and work on bold, visionary projects, apply now. Or share this opportunity with someone who has what it takes to shine at Fashion TV India!
Fashion TV India is committed to diversity and creating an inclusive environment where talent from all walks of life can thrive.
If interested share your Updated Resume on 072080 08703
Employment Type: Full Time, Permanent
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What people at Fashion TV are saying
Digital Marketer salary at Fashion TV
reported by
2
employees
with 4-6
years exp.
₹1.8
L/yr - ₹2.3
L/yr
58%
less
than the average Digital Marketer Salary in India
View more details
What Fashion TV employees are saying about work life
based on 253 employees
Strict timing
Alternate Saturday off
No travel
Day Shift
Fashion TV Benefits
Job Training 
Soft Skill Training 
Team Outings 
Education Assistance 
Work From Home 
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