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3 Fanogram Jobs
PPC Ads Expert
Fanogram
posted 3d ago
Job Role Insights
Key skills for the job
Job Description
- Develop, implement, and manage pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, social media, etc.).
- Conduct thorough keyword research and optimize ad copy to improve campaign performance.
- Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
- Generate detailed reports on campaign metrics, insights, and recommendations.
- Stay updated with the latest PPC trends, best practices, and industry developments.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Conduct A/B testing to experiment with different ad creatives, landing pages, and bidding strategies.
- Manage budgets effectively to ensure optimal allocation of resources and maximize client ROI.
- Proven experience managing PPC campaigns with demonstrable results.
- Strong understanding of Google Ads, Bing Ads, and other PPC platforms.
- Proficient in using PPC tools and analytics platforms such as Google Analytics.
- Excellent analytical skills and ability to interpret data to make informed decisions.
- Strong communication and presentation skills, with the ability to explain complex concepts to clients.
- Detail-oriented with excellent organizational skills and the ability to manage multiple projects simultaneously.
- Certification in Google Ads or similar credentials is a plus.
Employment Type: Full Time, Permanent
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