Product Marketing Specialist

We are seeking a creative and strategic Product Marketing Specialist to join our global team.

If you have a passion for developing innovative marketing strategies and are ready to work closely with cross-functional teams, this role could be your next exciting career move. With a focus on bridging the gap between product management and marketing, you will help position our products in the market and communicate their value to customers worldwide.

As part of a global company, you will have the opportunity to contribute to projects that combine technical expertise with creativity. We offer a collaborative work environment where you can thrive and make a difference.

Your Impact and Key Responsibilities

In this role, you will take ownership of positioning and promoting two product lines globally. Your primary focus will be on conducting market research, developing messaging, managing product launches, and coordinating demand-generation efforts. By aligning product and marketing goals, you will help drive growth and ensure our market competitiveness.

Your responsibilities include:

• Market Research Analysis: Conduct market and customer research to identify emerging trends, customer needs, and gaps in the market. Use this data to inform product positioning and strategic decisions.
• Product Positioning Messaging: Develop value propositions and messages that highlight the technical capabilities and benefits of our products. Collaborate with product management to ensure accurate, impactful communication.
• Marketing Collateral Development: Work with internal teams to develop product brochures, infographics, videos, presentations, and other promotional materials that convey the value of our offerings.
• Event Planning Coordination: Identify relevant industry events and coordinate exhibitions, including budget management, booth design, and promotional material creation. Evaluate the success of events and adjust strategies accordingly.
• Product Launches Demand Generation: Plan and execute product launch campaigns, including webinars and social media promotions. Coordinate efforts across marketing channels to optimize product visibility and engagement.

Who You Are

You are a marketing professional with a technical background and a strategic mindset. You thrive in a B2B environment, are highly organized, and are comfortable working on multiple projects simultaneously.

An ideal candidate would:

• Hold a bachelor s degree in Marketing, Engineering, Business, or a related field (MBA is a plus).
• Have at least 5 years of experience in product marketing or product management within a B2B environment.
• Be technically inclined with an ability to understand and explain complex product concepts.
• Possess excellent communication and storytelling skills.
• Be proficient in CRM and digital marketing tools like Google Analytics and WordPress.
• Have strong organizational skills with the ability to meet deadlines.
• Be fluent in English and Danish.

What You Get at FabricAir

You will join a global team working on innovative projects in an inspiring and collaborative environment. You will be met with responsibility, trust, and flexibility while facing exciting challenges and opportunities for growth.

FabricAir has been delivering textile-based air distribution solutions since 1973. With 16 subsidiaries and customers in over 120 countries, our success is driven by our dedicated and skilled team members.

Ready to Apply

You can apply easily by using the Apply for this job tab. For the security of your private information, please use this application method.

We are eager to welcome our new colleague, so interviews will be conducted on a rolling basis.

We look forward to hearing from you!

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