Senior Project Manager (Marketing Automation Solutions)

Role Overview

We are seeking an experienced Project Manager to lead our Solutions Team, overseeing the delivery of turnkey marketing solutions for our clients. The ideal candidate will have a strong background in managing multi-channel marketing projects, with expertise in personalized landing pages, marketing automation, email campaigns, and customer engagement strategies. You will be responsible for coordinating cross-functional teams, ensuring projects are delivered on time, within scope, and meet our clients' strategic objectives.

Key Responsibilities

• Project Leadership: Lead end-to-end project management for client solutions, including planning, execution, monitoring, and closure of projects related to personalized landing pages, marketing automation, email campaigns, and multi-channel marketing initiatives.
• Client Engagement: Serve as the primary point of contact for clients, understanding their business needs, and ensuring that solutions are aligned with their marketing goals.
• Team Coordination: Coordinate cross-functional teams, including designers, developers, content creators, and marketing specialists, to deliver high-quality solutions.
• Scope and Requirements Management: Define project scope, objectives, and deliverables in collaboration with clients and internal stakeholders. Document requirements and ensure all team members have a clear understanding of project goals.
• Scheduling and Resource Allocation: Develop detailed project plans, schedules, and resource allocation to ensure timely delivery of projects.
• Risk Management: Identify potential project risks and develop mitigation strategies to minimize impact on project delivery.
• Quality Assurance: Ensure all deliverables meet quality standards and client expectations through regular reviews and testing.
• Budget Management: Monitor project budgets, control costs, and ensure efficient use of resources.
• Reporting and Documentation: Maintain comprehensive project documentation, including status reports, project plans, and post-project evaluations.
• Process Improvement: Continuously evaluate and improve project management processes to enhance efficiency and client satisfaction.

Required Qualifications and Skills

• Education: Bachelor's degree in Marketing, Business Administration, Project Management, or a related field.
• Experience: Minimum of 5 years of project management experience in the digital marketing industry, preferably with a focus on marketing automation, personalized landing pages, and multi-channel campaigns.
• Project Management Certification:
• Project Management Professional (PMP) or
• Certified ScrumMaster (CSM)® or
• Equivalent experience in Agile methodologies.
• Technical Knowledge:
• Strong understanding of marketing automation platforms (e.g., Experiture, HubSpot, Marketo).
• Familiarity with personalized landing page creation and PURLs.
• Experience with email marketing tools and campaign management.
• Knowledge of CRM systems and integration (e.g., Salesforce, Microsoft Dynamics).
• Analytical Skills:
• Proficiency in data analytics and reporting tools to track campaign performance.
• Ability to interpret data to inform strategic decisions.
• Communication Skills:
• Excellent verbal and written communication skills.
• Ability to effectively communicate with clients, team members, and senior management.
• Leadership Skills:
• Proven ability to lead and motivate cross-functional teams.
• Strong decision-making and problem-solving abilities.
• Organizational Skills:
• Exceptional time management and organizational abilities.
• Attention to detail and commitment to delivering high-quality work.

Preferred Qualifications

• Experience with Multi-Channel Marketing:
• Familiarity with coordinating campaigns across email, web, SMS, and social media.
• Technical Skills:
• Understanding of API integration and data synchronization between platforms.
• Experience with customer journey mapping and workflow automation.
• Industry Knowledge:
• Previous experience working with clients in various industries, adapting solutions to meet diverse needs.
• Software Proficiency:
• Proficiency in project management tools such as Jira, Asana, or Trello.
• Familiarity with Microsoft Teams for communication and collaboration.

Key Traits and Soft Skills

• Client-Focused: Dedicated to understanding and fulfilling client needs, ensuring high levels of satisfaction.
• Strategic Thinker: Ability to see the big picture and align project goals with business objectives.
• Adaptable: Comfortable working in a fast-paced environment with changing priorities.
• Collaborative: Strong team player who fosters a positive and productive work environment.
• Proactive: Takes initiative to anticipate challenges and address them effectively.

What We Offer

• Innovative Environment: Join a dynamic team working on cutting-edge marketing solutions.
• Professional Growth: Opportunities for continuous learning and career advancement.
• Competitive Compensation: Attractive salary and benefits package.
• Work-Life Balance: Flexible work hours and a culture that values well-being.