Content Marketer"> Content Marketer

About Us

Exotel is one of Asias largest customer communication platforms. We are on a mission to move enterprise customer communication to the cloud. In 2020, we powered over 4 billion calls and connected over 320 million people. We work with some of the most innovative companies such as Ola, Swiggy, Zerodha, Whitehat Jr, Practo, Flipkart, GoJek, etc. We also power customer communication for some of the top banks in the country. Join us on this journey to make a difference to how companies look at customer communication. Read our growth story here .

About the role

Content is an integral part of marketing at Exotel. We seek a sensible data-driven content marketer to join our growing marketing team. You are our ideal hire if you understand the role of content in growth marketing and sales enablement. You will work with our customer-facing teams to develop content that helps us attract, convert and retain the right customers for Exotel.

What will you do?

• Create relevant content (whitepapers, case studies, ebooks, blogs, web content, landing pages, newsletters, webinars, emails, infographics) to help educate, convert and retain customers.

• Create and stick to a content calendar in tandem with our marketing plans.

• Collaborate with other teams to create and edit content.

• Ensure that our content is distributed to the right audience across the right platforms.

• Create a framework for qualitative and quantitative measurement for content performance.

• Optimise our marketing automation and lead nurturing efforts.

• Be the voice of brand Exotel on our social platforms.

What we are looking for?

• Excellent writing skills

• 2-6 years experience as a content marketer (preferably with the responsibilities mentioned above)

• A good understanding of WordPress, SEO, SEM & SMM

• Familiarity with startups, SAAS businesses, inbound marketing and technology