A Content Marketer conceptualizes and shares relevant, useful content that attracts and engages a target audience
One way of putting it is that they strategize on content and manage the content types through which it will be created, whether as blog posts, white papers, videos, or updates on social media
That is how one builds trust and authority in an industry: through driving customer engagement and conversion
They build in SEO so that their content gets better visibility across search engines
Such a content marketer must be a good writer, editor, and strategist understanding the nature of the audience