EvolutionCo - Senior Account Manager - Social Media Accounts (5-7 yrs)

Overview.

- As a Senior Account Manager specializing in social media accounts, you will be the primary liaison between our agency and key clients.

- You will drive the strategic development and execution of social media campaigns that elevate brand presence, engage target audiences, and deliver measurable business results.

- This role demands a blend of strategic insight, creative thinking, and robust client management skills to ensure the highest level of client satisfaction and growth.

Responsibilities.

Client Relationship Management:.

- Serve as the primary point of contact for social media clients, cultivating strong, trust-based relationships.

- Understand client business goals and translate them into effective social media strategies.

- Regularly update clients on campaign performance, insights, and opportunities for improvement.

Strategic Planning & Execution:.

- Develop comprehensive social media strategies tailored to each client's objectives, target audience, and competitive landscape.

- Oversee the creation and execution of detailed social media campaign plans, including content calendars, posting schedules, and paid media strategies.

- Collaborate with creative teams to ensure content aligns with brand voice and campaign goals.

Campaign Management:.

- Manage multiple social media accounts simultaneously, ensuring timely and high-quality campaign delivery.

- Coordinate with internal teams (creative, analytics, content, and advertising) to execute cohesive and effective campaigns.

- Monitor, analyze, and report on key performance indicators (KPIs) to evaluate campaign success and optimize future strategies.

Upselling and Business Development:.

- Identify and pursue opportunities to upsell additional social media services and integrated digital marketing solutions.

- Develop and present proposals for new campaigns or enhancements to existing campaigns that align with client goals.

- Collaborate with the sales and marketing teams to generate leads and expand client portfolios.

Performance Management:.

- Prepare comprehensive performance reports and present actionable insights to clients and senior management.

- Continuously analyze market trends and platform updates to keep campaigns innovative and competitive.

Team Leadership and Collaboration:.

- Mentor and guide junior account managers, providing support and knowledge sharing to enhance team performance.

- Foster a collaborative environment, encouraging innovative thinking and continuous improvement.

- Ensure all projects adhere to timelines, quality standards, and client expectations.

Requirements.

Experience & Education:.

- Degree in Marketing, Communications, Business, or a related field.

- A minimum of 5-7 years of experience in social media account management, preferably within an agency setting.

Skills & Competencies:.

- Deep understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc. ) and emerging digital trends.

- Proven experience in developing and executing successful social media strategies and campaigns.

- Excellent communication, negotiation, and presentation skills.

- Strong analytical skills with proficiency in social media analytics tools (e. , Hootsuite, Sprout Social, Google Analytics).

- Ability to manage multiple projects simultaneously and work under tight deadlines.

- Demonstrated success in upselling digital and social media solutions.

Personal Attributes:.

- Strategic thinker with a proactive, client-focused approach.

- Creative problem-solver with an eye for detail.

- Strong leadership qualities and a team player mindset.

- Adaptable and capable of thriving in a fast-paced, evolving digital landscape.