etrade Online - Manager - Performance Marketing (2-6 yrs)

About Us :

- Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space.

- eTrade is the leader in six categories on Amazon.in ecosystem including some key categories like Home, Auto, L&G, Pets, Amazon Devices and Private Labels (Solimo & Basics). We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.

- The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential.

- We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.

Roles and responsibilities:

- Create, manage, and optimize paid advertising campaigns across platforms to drive traffic, conversions, and revenue.

- Expand, scale and drive efficiency across the marketing funnel through campaign optimizations

- Execute all aspects of performance marketing, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS)

- Analyze and interpret campaign data, key metrics, and KPIs to extract actionable insights and recommend optimization strategies for continuous improvement.

- Manage marketing budgets effectively to ensure optimal allocation and maximum return on investment and efficient Customer Acquisition Cost.

- Stay updated with industry trends, digital marketing best practices, and emerging technologies to drive innovation in the performance marketing landscape.

The Ideal Candidate :

- 2+ years previous experience in performance marketing or digital marketing roles, with a proven track record of managing successful campaigns and driving business growth on AMS.

- Bachelor's degree in marketing, Business, or a related field. Master's degree an advantage.

- In-platform execution experience setting up campaigns in Amazon AMS, Facebook Ads, and Google Ads with particular familiarity of Amazon platform & ecosystem

- Proficiency in utilizing digital marketing platforms

- Strong analytical skills with the ability to interpret complex data and extract actionable insights

- Creative thinking and problem-solving skills to adapt to evolving marketing landscapes

- Strong communication skills with the ability to collaborate effectively across teams

- Prior Experience in a fast paced, high growth organization is preferred

What's in it for you?

- Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers

- Work in an ideal place for ground-breaking improvements in technology & brand

- Continuous mentorship from leaders & peers

- Progressive & Employee First policies

- A young, cool, vibrant & high-performance culture

- Competitive pay as per Market benchmark