Business Director - Digital

Description

EssenceMediaCom India

Job title - Business Director Digital

EssenceMediaCom is an agency of GroupM, the world s largest media investment company, and is part of WPP. We are currently looking for a Business Director to join us. In this role, you will be responsible for demonstrating success in managing media planning businesses for a large brand.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role: This role reports to - Client Leader

3 best things about the job:

• Working with an exciting client known to be bold, ambitious, and creative.
• Working with a passionate, driven, and highly capable team.
• Opportunity to grow and learn with clients that lean forward with innovations.

In this role, your goals will be:

In 3 months:

• Have a thorough understanding of the clients businesses (KPIs, key challenges, and how they differ from other brands).
• Understand the key tools and processes critical to the everyday running of the account.
• Managing the day-to-day output of the team with high quality and high responsiveness to client requests

In 6 months:

• Thorough knowledge of the media landscape of brands handled
• Establish relationships with key media owners.
• Embedded yourself into the internal team and understood the different specialist teams you work with
• Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
• Improve outputs and presentation of reviews/planning sessions
• Suggest improvements in ways of working or processes of any clients

In 12 months:

• Begin to consult with clients on their business and how Essence Media c om can influence business outcomes Drive incremental revenue and drive profitability for the team, including but not limited to fee and contract negotiations.
• Lead and deliver all client responses to brief the team in a strategic way
• Lead the planning, execution, and optimization of digital media campaigns across multiple platforms including but not limited to social media, search engines, ecom , display networks, and programmatic advertising.
• Analyze market trends and consumer behavior to identify opportunities and challenges, adjusting strategies accordingly.
• Collaborate with marketing teams, partners, platforms and external agencies to ensure a cohesive and effective brand message.
• Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner
• Stay abreast of new digital media technologies and industry developments.
• Lead, mentor, and develop a team of media planners, fostering a collaborative and productive work environment.
• Own and p resent annual strategic operating plans, QBR s and Annual Reviews to senior management and stakeholders.

What your day job looks like at EssenceMediacom :

• Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
• Guide team members to develop strategic thinking and media planning skills
• Work closely with the specialist teams to ensure you are up to date with their latest offerings
• Work closely with media partners on responses to briefs or pro-actives.
• Ongoing learning of the client s category/competitive activity as well as the changing media landscape
• Attending meetings - internal, client and cross-agency
• Attending conferences/seminars to keep up to date with trends, insights, and clients business categories.
• Always questioning - using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
• Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients

What you ll bring:

• This is a leadership role requiring proactivity and a determination to create change.
• You are expected to have experience in digital strategy, communications planning, digital consultancy, and execution wherever possible in an agency environment.
• Understanding of programmatic landscape viz, trends, technologies (DMP, DSP, SSP, etc.) - Preferred
• Curiosity - always asking meaningful questions, challenging the brief if necessary
• High attention to detail to ensure the team s output is of the highest quality
• Proven experience in managing people and ability to adapt management style
• Strong team player
• Ability to navigate difficult client situations/manage expectations in a diplomatic way
• Enterprising - ability to identify and drive revenue opportunities

Minimum qualifications:

• 10-12 years of media agency/marketing/brand management experience
• Strong understanding of Digital media , Digital Planning, Performance marketing
• Leadership skills/potential
• Excellent communication, presentation, and negotiation skills
• Strong analytical skills (quantitative and qualitative)
• Passion for learning and openness to new challenges

More about EssenceMediacom :

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.