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EssenceMediacom

Compare

2.4

based on 15 Reviews

89 EssenceMediacom Jobs

Associate Director - Non Biddable

EssenceMediacom Canada

2.4

based on 15 Reviews

7-10 years

Bangalore / Bengaluru

1 vacancy

Associate Director - Non Biddable

EssenceMediacom

posted 3hr ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Social Media Marketing Nexus Operational Excellence Account Planning Media Strategy

Job Description

Description

Position at GroupM Nexus

Job Title: Associate Director - Non-Biddable, GroupM Nexus

The GroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns.

The GMS Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GroupM Nexus Buying, GroupM Nexus media Plan, GroupM Nexus Digital AdOps and other GroupM Nexus Activation Specialist Teams. The GroupM Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GroupM Nexus Activation specialists meet clients expectations by achieving campaign KPI s timely and through embedding operational excellence.

Reporting of the role:

This role reports to the - Business Director

3 best things about the job:

You would be working in one of the most exiting agencies
Client that supports and encourages innovative and exciting work
Scope to work on various target segments

Measurement of success

In three months:

You would have complete knowledge of relevant categories.
Total understanding of the various agency functions
You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline

In six months:

Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
Build a good relationship with clients, internal and external stakeholders, and partners
Proactively drive the business initiatives and response to the client requirements briefs.
Have full understanding of what is happening on client s business work accordingly
Ability to start leading long term short-term media planning for the client

In 12 months:

Established strong team and Client relationship and receive great feedback from co-workers and key client contacts
Been the source of what s new and emerging in media technology to deliver new and innovative Client solutions
Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
Planning Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.

What your day job looks like:

Plan and execute offline media campaigns.
Co-ordinate with internal and external stakeholders for creatives, content and copies.
Interact with client for briefs, approvals and feedbacks
Influencer marketing - Tap on opportunities with existing and new set of clients and pitch them ideas.
Keep a tap on relevant trending topics to suggest real time social media posts and content around the same.
Reporting and responding to queries on brands social media pages

What you will need:

At-least 7+ years experience in media strategy / TV planning / execution / account planning
Comfortable making presenting annual, quarterly media strategy plans.
With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus.
Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude dare for innovation.
Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
Experience working with multiple stakeholders.

About GroupM

Discover more about GroupM at www.groupm.com . Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm

About India

At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

Employment Type: Full Time, Permanent

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