Tech Lead/Architect Marketing Cloud (WFH) Espire Infolabs (CMMI Lev5

We are seeking a skilled Marketing Cloud Tech Lead/Architect who specializes in AMP script to join our dynamic marketing team. As a Marketing Cloud Developer, you will play a crucial role in designing, implementing, and optimizing marketing campaigns within the Salesforce Marketing Cloud platform. Your expertise in AMP script will be instrumental in creating personalized and targeted communications, automating marketing processes, and ensuring the successful execution of marketing initiatives.

Key Responsibilities:

Collaborate with marketing teams to gather requirements and translate them into technical solutions using the Salesforce Marketing Cloud platform.

Develop, maintain, and enhance AMP script-based marketing campaigns, including email templates, landing pages, dynamic content, and triggered automations.

Utilize AMP script and HTML to create personalized and dynamic content based on customer data and segmentation.

Build and optimize complex data extensions and data models within the Marketing Cloud platform.

Implement tracking mechanisms, such as tracking pixels and custom link tracking, to measure and report on campaign performance.

Configure and manage automated journeys, including email sends, audience segmentation, and decision splits.

Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure seamless integration of marketing campaigns across various channels.

Perform quality assurance testing to validate campaign functionality, troubleshoot issues, and ensure accurate rendering across different devices and email clients.

Stay up to date with the latest trends and best practices in marketing automation, AMP script, and the Salesforce Marketing Cloud platform.

Key Requirements:

Bachelors degree in computer science, Information Technology, Marketing, or a related field (or equivalent practical experience).

Proven experience as a Marketing Cloud Developer, with a strong focus on AMP script development.

Proficiency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.

Extensive knowledge of AMP script, HTML, CSS, and JavaScript.

Solid understanding of data extensions, data models, and relational databases.

Experience with REST and SOAP APIs for integrating external systems with the Salesforce Marketing Cloud platform.

Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues.

Excellent communication skills, both verbal and written, with the ability to effectively collaborate with cross-functional teams.

Detail-oriented mindset with a focus on delivering high-quality work.

Salesforce Marketing Cloud certifications, such as Email Specialist or Developer, are highly desirable.

Familiarity with marketing concepts, campaign management, and email marketing best practices.

If you are a detail-oriented individual with a strong technical background and a passion for marketing automation, we would love to hear from you.