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Escorts Kubota Limited
Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards
Escorts Kubota - Manager - Marketing (5-10 yrs)
Escorts Kubota Limited
posted 1d ago
Flexible timing
Key skills for the job
Key Responsibilities:
Sales Promotion & Campaign Management:
- Develop and execute impactful sales promotion campaigns to drive product demand and achieve sales targets.
- Analyze market trends and competitor activities to identify opportunities and optimize promotional strategies.
- Manage the budget and track the ROI of all sales promotion activities.
Event Management:
- Plan and execute dealer meetings, exhibitions, and other promotional events to enhance brand visibility and engagement.
- Coordinate logistics, vendor management, and on-site execution to ensure successful event outcomes.
- Gather feedback and analyze event performance to improve future events.
Dealer Network Management & Support:
- Collaborate with and support a network of 600+ dealers to implement marketing initiatives and achieve sales objectives.
- Develop and deliver training programs for dealers on product knowledge, sales techniques, and marketing strategies.
- Provide marketing materials and resources to support dealer sales efforts.
Digital Marketing:
- Develop and implement digital marketing strategies to increase brand awareness and generate leads.
- Manage social media channels, website content, and online advertising campaigns.
- Analyze digital marketing data and metrics to optimize campaign performance.
- Implement digital tools to enhance dealer engagement and customer reach.
Market Research & Insights:
- Conduct market research and gather insights from Tier-3 cities and rural areas to understand customer needs and preferences.
- Analyze market data and competitive intelligence to identify trends and opportunities.
- Provide recommendations to product development and sales teams based on market insights.
Brand Management:
- Maintain brand consistency across all marketing materials and activities.
- Develop and implement brand building activities.
- Ensure that the brand message is effectively being communicated.
Travel and Field Work:
- Travel extensively to Tier-3 cities and rural areas to conduct market research, support dealers, and attend events.
- Gain firsthand insights into customer needs and market dynamics in rural areas.
Qualifications & Skills:
- Degree in Agriculture or Marketing from a Tier-1 or Tier-2 college.
- 5-10 years of experience in marketing, preferably in the agricultural equipment or related industry.
- Proven track record of developing and executing successful sales promotion campaigns and marketing initiatives.
Functional Areas: Other
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