Account-Based Marketing Specialist

Job Title

Account-Based Marketing Specialist

Location

India (Hybrid and In-house available)

Terms

Permanent (Full-time)

Remuneration

Competitive salary, performance-based bonuses, and benefits.

About the Role

Responsible for designing, executing, and optimizing personalized marketing strategies for SAP user accounts and partners in Europe and MENA regions.

Key Responsibilities

- Develop and execute tailored account-based marketing strategies targeting SAP users and partners.

- Collaborate with sales teams to identify high-value accounts and align marketing efforts.

- Manage personalized campaigns via email, LinkedIn, and other digital platforms.

- Track engagement metrics and optimize campaigns for maximum ROI.

- Create content assets, including case studies and thought leadership pieces, for ABM activities.

Qualifications

- Bachelors degree in Marketing, Business, or related field.

- 3+ years of experience in account-based marketing, preferably in the B2B tech or SAP services sector.

Skills and Competencies

- Expertise in ABM platforms, CRM tools, and marketing automation (e.g., Freshworks, LinkedIn Sales Navigator).

- Strong analytical skills to interpret campaign data and optimize performance.

- Excellent communication and collaboration skills.

Additional Skills

Familiarity with European and MENA markets is an advantage.

Working Conditions

Hybrid and in-house options are available.