Digital Marketing Specialist/Manager

Role & responsibilities

Develop & Execute Digital Strategies: Plan and implement digital marketing campaigns across multiple channels, including paid search, social media, email, and content marketing.

SEO & Website Optimization: Optimize website content and structure to improve organic search rankings and user experience.

Social Media Marketing: Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), creating engaging content and running targeted ad campaigns.

PPC & Paid Advertising: Plan and manage paid search and display campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive targeted traffic and conversions.

Content Marketing: Create and oversee the production of blogs, infographics, videos, and other content to attract and engage audiences.

Email Marketing & Automation: Design, implement, and optimize email marketing campaigns to nurture leads and retain customers.

Analytics & Reporting: Track, analyze, and report on digital marketing performance using tools like Google Analytics, Google Ads, and social media insights.

Market Research & Trends: Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.

Required Skills & Qualifications:

Bachelors degree in Marketing, Communications, Business, or related field.

2+ years of experience in digital marketing or a related role.

Proficiency in Google Ads, SEO tools (Ahrefs, SEMrush, Moz), social media platforms, and analytics tools.

Strong content creation and copywriting skills.

Experience with email marketing platforms (Mailchimp, HubSpot, Klaviyo, etc.).

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Strong analytical mindset with the ability to interpret data and make data-driven decisions.

Excellent communication and teamwork skills.

Certifications in Google Ads, HubSpot, or Facebook Blueprint.

Basic knowledge of graphic design tools (Canva, Adobe Photoshop).

Experience with CRM systems like Salesforce or HubSpot.