Executive - Medical Services

Key Deliverables of the Job:

1. Medico Marketing Services & Support

• Provide a compelling therapeutic rationale for all products / SKUs in general and strategic thrust products in particular.
• Get continuous updates on upcoming treatment regimens and Rx trends.
• Scan the competitor landscape and international markets for any upcoming treatment innovations which may be adopted @ Eris
• Continuously scan the medical journals for extended benefits of products and diligently evaluate them for clinical evidences.
• Provide scientific base for Brand Differentiation
• Assist in clinical trials as appropriately designed by the Marketing Team and develop extended usage of the products / SKUs.
• Provide basic science to be dovetailed into the marketing communication and validate marketing tools like VA, LBLs etc.
• Validate and approve all medical communication tools.
• Continuously provide references / reprints from contemporary journals for improved scientific sales pitch.
• Address queries from FF in a timely and meticulous fashion.

2. Key Customer / KOL engagements

• Assisting Marketing & Sales functions in establishing a core customer base and continuously engage with them on a scientific platform.
• Assisting Head- Medical in Advisory Board and other customer connect programs.
• Assisting Head- Medical to drive KOL Meetings / CMEs / RTs etc. and provide medical support for such forums.
• Engage with Regional / National / International speakers for advocacy and support of Eris brands
• Prepare and update CME slides and speaker program content
• Partner with speakers for transition from molecule to Eris brands
• Work closely with the leadership team for developing own KOLs and leveraging business from them

3. In Clinic Effectiveness

• Develop in-clinic competencies of the FF in partnership with Marketing and Training teams
• Develop Product Knowledge and In-clinic competencies of PMT
• Deliver Medical Training during scheduled ITPs (Induction Training Programs) and Refresher programs
• Update Medical Training slides, content, manuals etc.
• Drive initiatives like Medical Write-ups, interpretation of clinical reprints etc.

4. New Product Development

• Steer the New Product Development initiatives at Eris
• Constantly scan NCEs, New Rx Regimens across the globe and evaluate for domestic Market & Exports business
• Advocate new introductions and provide business rationale
• Advocate line extensions / broad base indications for existing brands and brand franchise
• Advocate a Therapy Basket approach for each business vertical

Partner with Marketing for approach from Brand à Brand franchise à Rx