Associate Marketing

Company description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers.We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across truly value. Overview Your Impact & Key Responsibilities: Why we are looking for you Brands fascinate you, and you love that people can develop a relationship with them. You dream of being a successful marketer and know a lot of interesting and relevant trivia You enjoy collaborating with people and building relationships You have some relevant (if not exact) experience in B2B, marketing, Tech services You are interesting. Consistent. And deliver to your commitments. What you will enjoy in this role You will be part of an organization and team that is invested in learning as much as doing You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills What you will do Work closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search Work with the marketing ops team to achieve on-target execution and measurement against tangible goals Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI s, and lead generation Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand. Qualifications Your Skills & Experience: Graduate in a Marketing domain 2 years of relevant experience. Understanding of the India technology and services market Some hands on experience of the overall inbound and outbound ecosystem, including building digital strategy for - SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social - Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing Familiarity with Marketing / CRM platforms Landing page optimizations Analytics and tracking (UTMs, GA, GSC) User flows / behaviours in Google Analytics Inhouse data to draw insights & recommend incremental improvements Understanding of PPC/ display/ programmatic for use in campaigns Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results Familiarity with Experience and relationships in relevant publisher and events ecosystem in India Quantitative skills & Presentation skills Additional information Gender-Neutral Policy 18 paid holidays throughout the year. Generous parental leave and new parent transition program Flexible work arrangements Employee Assistance Programs to help you in wellness and well being.