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Associate Marketing
Publicis Sapient
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Brands fascinate you, and you love that people can develop a relationship with them. You dream of being a successful marketer and know a lot of interesting and relevant trivia
- You enjoy collaborating with people and building relationships
- You have some relevant (if not exact) experience in B2B, marketing, Tech services
- You are interesting. Consistent. And deliver to your commitments.
What you will enjoy in this role
- You will be part of an organization and team that is invested in learning as much as doing
- You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills
What you will do
- Work closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
- Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
- Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI s, and lead generation
- Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.
Qualifications
Your Skills & Experience:
- Graduate in a Marketing domain
- 2 years of relevant experience. Understanding of the India technology and services market
- Some hands on experience of the overall inbound and outbound ecosystem, including building digital strategy for - SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social - Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
- Familiarity with
- Marketing / CRM platforms
- Landing page optimizations
- Analytics and tracking (UTMs, GA, GSC)
- User flows / behaviours in Google Analytics
- Inhouse data to draw insights & recommend incremental improvements
- Understanding of PPC/ display/ programmatic for use in campaigns
- Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
- Familiarity with Experience and relationships in relevant publisher and events ecosystem in India
- Quantitative skills & Presentation skill
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Marketing Associate roles with real interview advice
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What people at Publicis Sapient are saying
Marketing Associate salary at Publicis Sapient
reported by
1
employee
with 4
years exp.
₹9.8
L/yr - ₹12.5
L/yr
121%
more
than the average Marketing Associate Salary in India
View more details
What Publicis Sapient employees are saying about work life
based on 3.2k employees
Flexible timing
Monday to Friday
No travel
Day Shift
Publicis Sapient Benefits
Submitted by Company
Diversity, Equity & Inclusion Gender-Neutral Policies Hybrid work arrangement with Flexible work hours Employee Assistance Programs to ensure your wellness and wellbeing
Submitted by Employees
View more benefits 
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