Digital Marketing Manager

Role & responsibilities

• Content creation: Create and distribute content to build brand awareness and thought leadership
• Social media management: Manage the content posted on social media, create paid campaigns, and monitor audience engagement
• Campaign management: Coordinate campaigns across channels, set key performance indicators (KPIs), and monitor campaign performance
• Search engine optimization (SEO): Develop SEO strategies, track organic search performance, and perform keyword research
• Budget management: Manage the marketing budget and ensure wise resources allocation
• Competitor analysis: Evaluate customer research, market and competitor data

• Develop e-commerce strategy: Setting and meeting the KPIs for platforms to maximise sales
• Implementing marketing strategies: Using digital marketing skills like PPC and social media advertising to promote products and drive traffic
• Analysing data: Using data from sources like Google Analytics, sales reports, and customer feedback to make informed decisions
• Maintaining online stores: Overseeing product rollouts and innovating new digital experiences
• Optimizing customer experience: Using customer data, feedback, and behaviour to create personalized shopping experiences

Preferred candidate profile

• Must have 6-12 years of experience in digital marketing, social media and e-commerce management
• The experience should ideally be in FMCG / Antiseptic / OTC wellness / competitive category

Perks and benefits