General Manager - Marketing - FMCG (8-12 yrs)

General Manager Marketing for a leading FMCG Organisation

Job Description:

- The role outlined seems to involve responsibilities focused on driving the success of a specific product category or brand. Here's a more structured breakdown of the key responsibilities:

Achieving Category Objectives:

- Ensure that the assigned category meets its targets in terms of volume, market share, and margins. This involves continuously monitoring performance and implementing strategies to drive growth.

Category/Brand Strategy Development:

- Develop and refine the strategy for the category/brand, ensuring it aligns with long-term objectives and drives consumer loyalty. This could involve positioning the brand to resonate with target consumers and create sustainable demand.

Innovation Management:

- Spearhead the innovation process within the assigned category. This includes identifying opportunities for new products, product improvements, or ways to differentiate the brand to stay competitive in the market.

Advertising and Promotion Campaigns:

- Develop and execute advertising and promotional campaigns that support the brand's objectives. Ensure the media mix is cost-effective and leverages both traditional and new-age media platforms to reach target audiences effectively.

Marketing Research:

- Set the objectives for marketing research, initiate studies, and analyze the findings. Use these insights to shape product plans and refine strategies to better meet consumer needs and market conditions.

Product Initiative Coordination:

- Oversee product development and market introduction for the entire category. Ensure all initiatives are aligned across the value chain-from production to marketing-helping to deliver profitable growth.

Cost Reduction and Margin Improvement:

- Implement cost reduction projects focused on enhancing product margins. This may involve optimizing production processes, sourcing materials more efficiently, or identifying ways to reduce operational costs without sacrificing product quality or customer satisfaction.

- In essence, the role is about managing the entire lifecycle of a category, from strategy and innovation to execution and optimization, while ensuring profitability and long-term growth.